Head of Marketing and Growth UK (d/f/m)

Every year millions of people are either filing their taxes in fear or giving up on their tax refund altogether. We're working on fixing that. Our intuitive app enables anyone, regardless of education or background, to file their taxes with newfound confidence.

Spread across Germany, Spain and the UK, the team at Taxfix Group with its brands Taxfix and Steuerbot, is a compassionate group of solution-finders. We speak our minds openly, and with over 400 professionals, including tax experts, developers, and IT security experts, we're rich in ideas and voices. The group has facilitated more than 3.5 billion euros in tax refunds for its customers since its founding in 2016.

We are seeking a commercially driven, strategically minded, and AI-literate UK Marketing & Growth Head/Lead to own our UK go-to-market efforts across customer acquisition, engagement and retention. This is a mission-critical role to accelerate growth in the UK and deliver our aggressive ambitions.

We are looking for someone who can embed AI across growth, marketing, and customer lifecycle execution, unlocking new capabilities, automating manual processes, and delivering step-change efficiency and impact. You will work cross-functionally with central Marketing and local Product, and Operations teams to translate UK strategy into measurable results, while building scalable, tech-enabled marketing and growth infrastructure.

• Develop the UK marketing strategy, plans, and budget, aligned with commercial goals

• Own PMM execution and localisation (ICPs, messaging, positioning, competitive) in collaboration with central PMM

• Drive UK marketing steering, making data-informed decisions on budget allocation, channel mix, and campaign optimisation to deliver against growth objectives

• Lead UK campaign planning and execution, including creative brief development and cross-channel campaigns

• Own and scale local partner, affiliate and community channels to drive UK customer acquisition

• Work with local Product and central Marketing to design and execute a pipeline of high-velocity growth experiments

• Optimise the onboarding journey and conversion funnel (CRO) working with Product & Ops

• Partner with Product on PLG initiatives to drive organic and in-product growth

• Lead pricing, promotions & monetisation strategy tailored to UK customer needs

• Establish a data-driven lifecycle and CRM programme to reduce churn and improve Year 1 retention

• Collaborate closely with central Taxfix marketing, CRM, analytics, and brand & product marketing functions to shape and localise GTM execution

• Serve as the local lead for Marketing & Growth, representing UK needs in cross-functional planning

• Manage and mentor a UK Growth Marketing Executive

• Track, measure, and report marketing and growth performance, owning KPIs and iterating based on data

• Familiarity with generative AI tools

• 6+ years in growth marketing, performance marketing, or GTM leadership roles, ideally in B2C, fintech, SaaS, or tech-enabled services

• Proven experience leading customer acquisition strategies across paid, owned, and earned channels

• Track record of driving experimentation-led growth and channel diversification

• Strong command of CRM, lifecycle marketing, and funnel optimisation

• Proven ability to integrate AI tools into marketing workflows

• Strong cross-functional communicator — able to influence across product, ops, and central teams

• Highly data-driven and execution-focused

Experience working in matrixed or global organisations is a plus

• A chance to do meaningful, people-centric work with an international team of passionate professionals.

• Holistic well-being with free mental health coaching sessions and yoga.

• A monthly allowance to spend on an extensive range of services that you can use and roll over as flexibly as you like.

• Employee stock options for all employees—because everyone deserves to benefit from the success they help to create.

• Salary Sacrifice for Pension on a monthly basis

• Private health insurance through Bupa

• 30 annual vacation days and flexible working hours.

• A generous learning budget to support your personal and professional development and guidance from our internal L&D experts.

• Work from abroad for up to six weeks every year. Just align with your team, and then enjoy your trip.

• Plenty of opportunities to socialise as a team. In addition to internal meetups, our international team hosts regular get-togethers—virtually and in person when possible.

• Free tax declaration filing, of course, through the Taxfix app—and internal support for all personal tax-related questions.

• Have a four-legged friend in your life? We’re happy to have dogs join us in the office.

Excited? So are we. Learn more about Team Taxfix on our blog and get a glimpse of our culture.

At Taxfix, we believe that incredible things happen when you have a wealth of perspectives and experiences. We're proudly committed to equal employment and development opportunities no matter your gender, race, religion, age, sexual orientation, colour, disability, or place of origin. To help mitigate any potential unconscious biases, we ask that you refrain from including your picture, age, or marital status on your CV. Let your experiences speak for themselves.

Not sure if you meet all the requirements for this role? Please apply anyway. You might bring something special to the team that we hadn't considered previously.