Head of Marketing and Communications

• Salary: £50,000–£60,000 (dependent on experience)
• Location: Home based with travel across our North of England areas as needed
• Hours: Full-time (37.5 hours), flexible working considered

Be Caring is the UK's largest employee-owned provider of social care, and we are building a new marketing and communications function from the ground up. This is the senior role that leads it. We’re a social enterprise, committed to making a lasting difference in our communities, for the people we support, our colleagues, and the wider system.

Our mission is "to be care-giving day-makers, hope-builders, smile-givers, life-changers, community-warriors with the will to make a difference."

Our values are: Be Kind. Be Proud. Be the Best You Can Be. Be Happy. Be Safe. Be Involved.

Our Leadership values are: Be Empowering. Be Visionary. Be Authentic. Be Bold. Be Compassionate.

You will own how Be Caring presents itself to the outside world, turn our reputation for quality care into growth, and bring our employee-ownership story to life for colleagues. It is a rare chance to shape something new, with a small team and real backing, at a values-led organisation where every colleague is a co-owner.

Own the strategy and the brand

You will define and lead how Be Caring shows up externally, across our LIFE brand and our wider care offer, and turn visibility into new business.

• Develop and own our marketing and communications strategy, aligned to our growth ambitions and values
• Lead external positioning and brand, ensuring a consistent, compelling identity across every channel
• Contribute directly to private client growth, working with the Director for Business Development and Innovation

Reach four distinct audiences

You will design and deliver integrated, multi-channel campaigns that speak to people who are very different from one another, each with its own message and measure of success.

• Private clients and the families and advisers who influence their decisions, using our quality of care as proof
• Potential care workers, strengthening our employer brand alongside HR and People
• Commissioners and national stakeholders, positioning Be Caring as a leading voice in employee-owned social care

Build local presence and connect colleagues

Working with local teams and the Communications and Engagement Lead, you will grow visibility in our communities and lead internal communications so colleagues feel informed, involved and proud.

• Develop the referrer and word-of-mouth relationships that drive private client growth
• Use our CQC ratings as a lever for local profile and acquisition
• Set the direction for internal communications and bring the employee-ownership story to life

Lead the function and show the impact

You will build a small, effective team and prove that the work delivers.

• Line manage and matrix manage two colleagues in the communications and engagement team
• Manage the website, social channels, digital and print assets, and the budget
• Report clearly to the Board on growth, reputation, recruitment and engagement

• Senior marketing and communications experience, with a track record of owning a strategy or major workstream and delivering results
• Proven ability to build an organisation's profile across multiple, distinct audiences
• Strong experience planning and delivering integrated, multi-channel campaigns
• Excellent written and storytelling skills, with the confidence to present to Board-level audiences
• People leadership experience, including line management and leading through influence
• A strategic mindset with a practical, hands-on streak
• Full UK driving licence and willingness to travel across the North of England

Experience in social care or another regulated, values-led sector, an understanding of private-pay and referrer dynamics, and awareness of how CQC ratings shape reputation would all be welcome but are not essential.

Joining Be Caring means becoming part of something different: a values-led, employee-owned organisation where colleagues are co-owners and every role contributes to something that genuinely matters.

• A chance to build and lead a new function, shaping how Be Caring is seen for years to come
• A leadership role with genuine variety: strategy, brand, campaigns, partnerships and internal communications
• The opportunity to contribute directly to the growth of an organisation that does work that matters
• 33 days annual leave (inclusive of bank holidays)
• Mileage: 50p per mile
• 24/7 Employee Assistance Programme
• Long service awards, Above and Beyond awards, birthday voucher and annual Christmas bonus

If you are excited by the chance to shape how a values-led, employee-owned care provider tells its story, and to build something new that genuinely supports our growth, we would love to hear from you.