Head of Marketing and Communications

Posted 7 Days Ago
Be an Early Applicant
Toronto, ON
Hybrid
7+ Years Experience
Utilities
The Role
Looking for a seasoned marketing and communications leader to lead the launch and growth of a new brand in Canada. Responsibilities include strategic marketing leadership, data-driven insights, integrated communications, and creative asset development. Specific strategies to be developed for media/advertising clients, local authorities/councils, and EV charging customers.
Summary Generated by Built In

About Us

Here at JOLT, we’re on a mission to make it faster, easier, and simpler for the world to switch to Electric Vehicles. Electric Vehicles (EVs) will play a pivotal role in supporting a future based on renewable energy. That’s why we are building a large-scale network of 100% renewable powered, free, EV charging stations to make charging more convenient, fast and affordable.


About the role

 

We are looking for a seasoned marketing and communications leader with extensive experience in (digital) marketing, communications, and media advertising sales strategy to spearhead the launch and growth of our new brand in Canada. Proven local Canadian expertise in marketing and media advertising/sales strategy is essential.

Key Responsibilities

  • Strategic Marketing Leadership: Lead the development and execution of a comprehensive Marketing and Communications strategy to drive significant growth and achieve JOLT’s business objectives, including crafting local brand positioning and strategy for JOLT in Canada.

  • Data-Driven Insights: Collaborate with technology and data platform partners to analyze consumer and advertising audience data, ensuring impactful market positioning and messaging that resonates with target audiences.

  • Integrated Communications: Design and implement an effective communications strategy across all touchpoints, including managing relationships with local PR agencies, overseeing recruitment, and executing high-impact campaigns.

  • Creative Asset Development: Partner with external agencies and designers to create top-tier marketing collateral, including content and advertising assets, as well as overseeing photography and videography to enhance brand presence (leveraging JOLT’s global brand guidelines).

Develop specific strategies relating to the following JOLT audience / stakeholder groups: 

 

1) Media/Advertising Clients


· Develop and execute growth strategies for JOLT’s Digital out-of-home and in-app advertising offerings, leveraging data and technology to drive revenue and support the Digital Media Advertising Sales team.

 

· Collaborate with technology and data platform partners to analyze consumer and advertising data to create best-in-class positioning, pitching, and communications strategies and tactics.

 

· Brief and collaborate with creative content partners to produce marketing materials, including PR releases, trade collateral, presentations, social media content, and advertising materials, as well as create events/experiences for clients, ensuring alignment with JOLT’s brand guidelines and overall campaign strategy.

 


2) Local Authorities/Councils


· Support JOLT’s Commercial team in engaging with government entities and partners to advance sustainability goals and EV roll-out programs.

 

· Create and manage council tender documents and other touchpoints to facilitate successful engagements and partnerships with local authorities.

 


3) EV Charging Customers


· Develop and implement local marketing and communications strategies to expand JOLT’s EV-charging customer base.

 

· Utilize a variety of communication channels, including digital platforms, automated database marketing, social media, and JOLT’s omni-channel media network, to execute brand and acquisition marketing strategies.

 

· Analyze consumer data to continuously optimise marketing strategies.


To Apply

We're trying to make a difference at JOLT and need entrepreneurial team players who can problem-solve and thrive in ambiguous environments. Even if you don't think you're the perfect fit - that's ok! If you're passionate about what we're doing at JOLT, we want to hear from you!


Our customers come from all backgrounds and it's important that our staff do too. If you think you could add value to our organisation, apply now and let us know why JOLT is the right fit for you.

The Company
Chicago, Illnois
66 Employees
On-site Workplace
Year Founded: 2018

What We Do

We’re on a mission to make our cities cleaner and pioneer the shift to a zero-emissions future. Electric vehicles play a pivotal role in this transition but require deep investment in infrastructure to support their adoption. That’s why we are building a network of convenient, fast and affordable electric vehicle charging stations. What’s more? Our network will be powered using 100% green energy so we can move freely whilst contributing to a greener future

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