The Role
The Head of Marketing will lead global B2B marketing efforts, focusing on lead generation, pipeline growth, and brand presence across key markets while managing a team and aligning strategies with business goals.
Summary Generated by Built In
We’re a global tech company, just not the kind you’re picturing.
Our team of nearly a thousand people wakes up every day to make our product and our customers’ lives better. At SafetyCulture, you’ll hear “yes, let’s give it a shot” more often than “that’s not how we do things here.”
People join because we’re building tools that make work better for the 3 billion people who keep the world moving - factory floor operators, baggage handlers, truck drivers, servers, store assistants. The ones who make things happen. We’ve got the scale and innovation you’d expect from big tech. The difference? No endless layers of sign-off. No corporate theatre. Just smart, experienced people solving real problems fast
The scale is big. But the ownership’s personal. Every full-time team member gets equity - real skin in the game. When we grow, you do too. We’re not perfect, no company is. But this next chapter of our growth is about scaling with intelligence, not just size - fueled by operational maturity, a clear vision, and a strong focus on AI.
This is big tech impact, without the big tech ick. If that excites you more than it scares you, you’ll fit right in.
We are looking for a strategic and results-driven Head of Marketing, AMER & International to lead our global marketing efforts, reporting directly to the Chief Marketing Officer. As a key member of the marketing leadership team, you will be responsible for driving B2B lead generation, accelerating pipeline growth, and expanding our brand presence across key markets including the US (with a strong focus on AMER), UK, Europe, and Australia.
This role demands a seasoned B2B marketer with a proven track record in global demand generation, exceptional leadership capabilities, and a strong ability to innovate and execute in a fast-paced, competitive environment. Key areas of responsibility include account-based marketing, field marketing, partner marketing, and content strategy and distribution. You will collaborate cross-functionally to ensure marketing initiatives are tightly aligned with overall business goals.
About you
- 10+ years of B2B marketing experience, with at least 5 years in a senior leadership role overseeing global or regional marketing teams.
- Proven success in driving B2B lead generation and pipeline growth in the AMER, UK, Europe, and/or Australia, preferably in a PLG or SaaS environment.
- Extensive experience in lead generation, field marketing, event management, and content strategy
- Strategic thinker with a data-driven approach to marketing and a passion for innovation.
- Exceptional leadership and team-building skills, with experience managing distributed teams.
- Strong understanding of ABM, demand generation, and digital marketing best practices.
- Excellent communication and storytelling skills, with the ability to craft compelling narratives for diverse audiences.
- Proficiency in marketing technology stacks (e.g., CRM, marketing automation, analytics tools).
How You'll Spend Your Time
- Team Leadership: Build, mentor, and lead a high-performing marketing team across regions, fostering a culture of innovation, collaboration, and accountability.
- Budget Management: Develop and manage the marketing budget for AMER and international markets, ensuring efficient allocation of resources and strong ROI.
- Cross-Functional Collaboration: Partner with sales, product, customer success, and operations teams to align marketing strategies with company-wide goals.
- Analytics and Reporting: Establish KPIs and leverage marketing analytics tools (e.g., HubSpot, Salesforce, Tableau, Amplitude) to measure campaign performance and inform decision-making.
- Brand Advocacy: Act as a brand ambassador, representing the company at industry events, and conferences.
- Innovation: Stay ahead of industry trends and emerging marketing technologies to keep the company at the forefront of B2B marketing.
- Develop and execute innovative lead generation strategies tailored to the AMER, UK,Europe, and Australia
- Leverage data-driven insights to identify high-value prospects and optimize lead scoring, nurturing, and conversion processes.
- Collaborate with sales teams to ensure alignment between marketing campaigns and sales goals.
- Build and manage a robust pipeline for new business and account expansion, focusing on enterprise and mid-market segments across global markets.
- Design targeted campaigns to upsell and cross-sell to existing customers, driving account-based marketing initiatives.
- Partner with product and customer success teams to identify opportunities for expansion within key accounts and verticals.
- Monitor pipeline health and forecast performance, providing actionable insights to the CMO and Executive team.
- Oversee the planning and execution of field marketing programs, including industry events, trade shows, webinars, and bespoke customer experiences.
- Create memorable and impactful in-person and virtual experiences that resonate with regional audiences and reinforce brand positioning.
- Develop localized field marketing strategies to address cultural and market nuances in the AMER, UK, Europe, and Australia.
- Lead the development of a global content strategy that supports lead generation, brand awareness, and thought leadership across all regions.
At SafetyCulture, we care about people and growing the team, through:
- Equity with high growth potential, and a competitive salary,
- Flexible working arrangements, we encourage you to create the best work blend while working from your home and the local SafetyCulture office;
- Access to professional and personal training and development opportunities; Hackathons, Workshops, Lunch & Learns;
- We encourage involvement in the community, open source work, attending talks and events, and experimenting with new technologies.
You’ll Also Receive Other Perks Such As
- EAP services and generous parental leave policy
- Quarterly celebrations and team events, including the annual Shiplt! global offsite
- Table tennis, board games, gym sessions, book club, and pet-friendly offices.
We’re committed to building inclusive teams and cultivating a sense of belonging so our people can bring their whole authentic selves to work each day. We seek to make reasonable adjustments throughout our recruitment process to create an even playing field for all candidates. Thanks to the tireless efforts of the entire SafetyCulture team we’ve built an incredible culture which has seen us recognised as a Best Place to Work in Australia , the US and the UK .
Even if you don't meet every requirement listed in the ad, please consider applying for this role. We prioritise inclusion and value individuals with potential over a checklist of qualifications. Don't rule yourself out, hit that apply button if this job resonates with you
You can find out more about life at SafetyCulture via Youtube , Twitter , Instagram and LinkedIn.
To all recruitment agencies, we do not accept resumes or partnership opportunities. Please do not forward resumes to SafetyCulture or any of our employees. We are not responsible for any fees associated with unsolicited resumeWe’re committed to building inclusive teams and cultivating a sense of belonging so our people can bring their whole authentic selves to work each day. We seek to make reasonable adjustments throughout our recruitment process to create an even playing field for all candidates. Thanks to the tireless efforts of the entire SafetyCulture team we’ve built an incredible culture which has seen us recognised as a Best Place to Work in Australia , the US and the UK.
Even if you don't meet every requirement listed in the ad, please consider applying for this role. We prioritise inclusion and value individuals with potential over a checklist of qualifications. Don't rule yourself out, hit that apply button if this job resonates with you
You can find out more about life at SafetyCulture via Youtube , Twitter , Instagram and LinkedIn .
To all recruitment agencies, we do not accept resumes or partnership opportunities. Please do not forward resumes to SafetyCulture or any of our employees. We are not responsible for any fees associated with unsolicited resumes.
Top Skills
Amplitude
Hubspot
Salesforce
Tableau
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The Company
What We Do
SafetyCulture is a global technology company that puts the power of continuous improvement into everyone's hands. Our operations platform unlocks the power of observation at scale, giving leaders visibility and workers a voice in driving quality, efficiency, and safety improvements.
More than 60,000 customers use our operations platform to perform checks, train staff, report issues, and automate tasks. In doing so, we drive processes that help businesses get better every day.
Recent analysis by Forrester found that our flagship products provide a 214% return on investment for customers, and USD $3.6M in cost savings from operational improvements.
From top Australian ASX-listed grocer and retailer Coles and American aviation giant JetBlue, to Europe’s largest hospitality multi-national Accor, our operations platform is helping teams in every industry.
