The Role
The Head of Leisure is responsible for planning and delivering leisure activities across resorts, ensuring compliance with brand standards, managing P&L, and engaging teams for optimal guest experiences.
Summary Generated by Built In
The Head of Leisure will be accountable for the smooth planning and safe operational delivery of our leisure proposition across resort.
This includes leading through all activity for Splash, Fairground, Sports, PlayX & all paid activity-based proposition.
KPIs
- Guest NPS
- Successful delivery of the Leisure Proposition
- Accountable for P&L Management including labour management.
- Team retention and engagement
- Right People, Right Place, Right Time
- Audit results, H&S.
General Duties & Key Accountabilities
- Accountable for the delivery of all leisure activity across resorts
- Ensure the proposition are delivered in line with advertised offering, IP Contracts and Brand Standards.
- Ensure all guest feedback is captured, trends analysed, and opportunities explored.
- Inspire action and ownership within your team for delivery of the departmental plan by breaking it down into measurable objectives.
- Be a champion of the Butlin’s Values and Leadership Behaviours.
- Ensure we always have a focus on RPRRT in the way we recruit and manage contracts for team.
- Inspire action and ownership for delivery of the departmental plan by breaking it down into measurable objectives.
- Build and maintain strong relationships across the resort, other resorts, and Butlins central support teams.
- Monitor team retention, utilising exit interviews as an opportunity to retain or gain feedback, to address opportunities to increase retention scores.
- Ensure that and Leisure is compliant with legislation, company and all health and safety policies.
- Build and maintain strong relationships across the resort, other resorts, central support teams and external visiting acts/agents and third-party suppliers.
- Accountable for people management of the department, including all people tasks from onboarding through the employee life cycle. Employee life cycle refers to PDP’s, performance management, required training, and any formal HR process.
Experience & Qualification Requirements
- Previous demonstratable experience in a leadership role within an Entertainment Environment
- Experience in event management, working with and building relationships with external industry experts and suppliers.
- Experience managing multiple offerings at any one time effectively.
- Experience in managing product and entertainment propositions in line with brand guidelines and expectations from customer/ guests.
- Strong experience of being guest/ customer facing and dealing with a range of queries and sometimes complaints directly.
- Experience in event management, working with and building relationships with external industry experts and suppliers.
- Experience of recruitment from within the Ents & Leisure industry
- Demonstratable experience of leading large teams to success.
- Ability to communicate effectively at all levels.
- Able to manage multiple priorities and can adapt quickly to changing requirements.
About
Did you know Billy Butlin was the first person to introduce dodgems to the UK? That's right, 'fun' is in our DNA, and we've been delighting guests for almost 90 years. Ask any of our team, past and present, and one of the best things they'll say about working at Butlin's is our culture.As The Home of Entertainment, we pull out all the stops to provide our guests with an 'Altogether More Entertaining and Fun Break', from all-action family holidays to adult-only Big Weekenders, brought to life through our three mighty values. So, if you're looking for a role where you can Create Smiles, where you aren't afraid to Get Stuck In and where the team genuinely Care For Each Other, we think you'll fit right in!
Skills Required
- Previous demonstrable experience in a leadership role within an Entertainment Environment
- Experience in event management and relationships with external suppliers
- Experience managing multiple offerings effectively
- Experience in managing product and entertainment propositions
- Strong customer-facing experience
- Experience of recruitment in the Ents & Leisure industry
- Demonstrable experience of leading large teams
- Ability to communicate effectively at all levels
- Ability to manage multiple priorities
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The Company
What We Do
Butlin's is a prominent British holiday company established in 1936, renowned for providing family-focused seaside holidays and short breaks. Operating three major resorts in Minehead, Skegness, and Bognor Regis, the company offers a wide range of entertainment, activities, and accommodation options. With over 4,000 employees, Butlin's is dedicated to creating memorable experiences for millions of guests, maintaining its legacy as a leader in the UK staycation market.
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