Samba is an AI-powered media intelligence company on a mission to give marketers the complete picture of their audiences. Our AI indexes media consumption across millions of smart TVs and 2.5 billion web pages, combining that data with third-party signals through the Samba Knowledge Graph, a map of the real interests, behaviors, and purchase intent of 1.5 billion user profiles globally. Brands, agencies, publishers, and platforms use Samba to make smarter decisions across every stage of the marketing funnel.
About the role:
We are looking for a Head of International Marketing to own the strategy and execution of marketing across our international markets, including Europe, South America, Australia, Asia, and other markets. wYou will lead brand building, demand generation, communications, and field marketing, working closely with regional sales leads and cross-functional teams to drive business growth in high-priority markets. This is a senior, hands-on role for a proven marketer who thrives in fast-moving, data-driven B2B environments.
What You'll Do
Own and execute the marketing strategy across international markets (non-USA countries), aligning with global priorities while adapting for regional market dynamics.
Partner with Marketing team members to lead integrated demand generation programmes, including events, campaigns, ABM, and digital initiatives that build brand awareness and drive qualified pipeline.
Manage Samba's presence at industry events and tentpole moments (e.g. Cannes Lions, Advertising Week Europe, etc), leading production, content, and coordination end-to-end.
Drive communications and thought leadership efforts, including media relations, press releases, speaking submissions, and awards, building Samba's profile globally.
Partner closely with regional sales and commercial teams to deliver locally relevant collateral, sales enablement assets, and market-specific campaigns.
Lead, coach, and develop the international marketing team, setting clear goals and fostering a high-performance culture.
Monitor and report on marketing performance across international markets, using data to optimise programmes and communicate impact to senior stakeholders.
Who You Are
10+ years of B2B marketing experience in ad tech, media, data, or an adjacent sector, with at least 3 years leading a team and owning international strategy.
Strong generalist marketer with hands-on experience across brand, demand generation, events, PR, thought leadership, and content, while comfortable operating at both strategic and executional levels.
Commercially minded and sales-aligned, with a track record of close partnership with sales teams and of measuring marketing's impact through pipeline and business growth.
Excellent communicator and storyteller who can translate complex data and technology narratives into compelling messages for markets around the world
Proactive, autonomous, and action-oriented, you create clarity in ambiguous situations and move quickly to deliver results.
You are an empowering team leader who builds teams, not just functions. You hire well, develop talent, and hold performance to a high standard with empathy and directness.
Top Skills
What We Do
Television remains a vibrant cultural influence and an essential source of entertainment and information worldwide. Tremendous growth in content choices, and viewing platforms that allow us to watch anything, anytime, on any screen, has actually made it harder for viewers to discover and keep up with all the great programming available. It’s also more competitive for content providers to keep your attention, and for marketers to make strong, measurable connections with their target consumers. Technology that improves the viewing experience, enables content discovery, and addresses audience fragmentation across screens will strengthen television’s business model and relevance to consumers. Data is at the center of any solution to make TV better. Samba TV's technology is built into Smart TVs and easily maps to smart phones and tablets. By recognizing what's on screen, Samba TV learns what viewers like and using machine learning algorithms, enables discovery of shows and actors in a whole new way. Likewise, our data and measurement products are transforming the way stakeholders across the media landscape are thinking about their business. Given the dramatic growth in streaming services, connected devices, time-shifting, and multi-screen viewership, our data products solve real problems and create a meaningful competitive advantage for our clients.
