Head of Industry

What you will do

• Establish and drive Koddi’s presence in the Automotive or QSR verticals, identifying key opportunities and securing strategic partnerships to build a foundation for long-term success.
• Lead business development efforts by actively pursuing, cultivating, and closing new partnership agreements that demonstrate Koddi’s value and position us as a leader in the space.
• Develop and execute a go-to-market strategy that aligns with industry needs, leveraging competitive analysis, industry trends, and customer insights to refine our approach.
• Define target audiences, identifying the most compelling solutions and features to drive adoption and engagement.
• Build and nurture high-impact relationships with key decision-makers, securing executive buy-in and expanding Koddi’s influence in the industry.
• Represent Koddi at industry events, conferences, and forums—establishing credibility, driving thought leadership, and uncovering new business opportunities.
• Identify and develop strategic alliances and distribution channels that accelerate market entry and fuel sustainable growth.
• Own the customer relationship post-sale—ensuring customer success, driving expansion opportunities, and shaping the long-term vision for Koddi’s role in the industry.
• Continuously refine Koddi’s product strategy by gathering market feedback, identifying gaps, and working cross-functionally to align offerings with industry needs.
• Provide executive-level communication and strategic planning to foster trust, align stakeholders, and drive long-term client partnerships.

What skills and experience you bring

• 8+ years of experience in digital marketing, media, or business development within Automotive or QSR, with a strong focus on industry growth and strategic partnerships.
• Proven success in multi-channel digital marketing, including programmatic, social, search, and content marketing, driving measurable KPIs across the funnel.
• Advanced expertise in analytics tools such as Google Analytics and Adobe Analytics for performance measurement and campaign optimization.
• Strong skills in forecasting, budgeting, and ROI analysis, leveraging tools like Microsoft Excel for advanced financial modeling and reporting.
• Familiarity with CRM platforms to optimize client engagement and retention strategies.
• Experience designing measurement frameworks, including Marketing Mix Modeling (MMM) and attribution analysis, to guide strategic and tactical planning.
• Proven ability to manage annual revenue of $20–30M+ and oversee project teams of 100+ members across multiple accounts.
• Exceptional communication skills, crafting and delivering impactful presentations tailored to diverse audiences.
• Strong ability to build and nurture long-term client relationships, fostering trust and delivering value.
• Proficiency in enterprise-level project management tools, ensuring streamlined workflows and operational excellence.
• A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.