Distru

Head of GTM

Posted Yesterday

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Hiring Remotely in USA

Remote

220K-280K Annually

Senior level

Cannabis • Enterprise Web • Software

The Role

Lead go-to-market strategy for Distru's expansion, managing multiple product launches, driving demand generation, and aligning sales with marketing functions.

Summary Generated by Built In

Powering Trade For The Emerging Cannabis Industry

Distru is the #1 ERP in the Cannabis Industry with $3B in annual sales processed through our platform! We are a fully remote and global team building a software platform to streamline the supply chain for the cannabis industry. Most of the top cannabis brands and distributors across the United States use our software to manage their entire operation and stay compliant.

As part of our next phase of growth, we recently launched Distru Commerce; a wholesale platform that extends our ERP into the B2B marketplace layer, giving operators a single system to manage their internal operations and their external wholesale sales channels in one fully integrated system.

We take a tremendous amount of pride in our culture and have 4.9/5 stars on Glassdoor because we truly care about our people. We are stable, profitable, and heavily investing in growing new product lines to expand our reach. Our investors include Felicis Ventures, Global Founders Capital, Poseidon Asset Management, and Village Global who have funded companies such as Shopify, Cruise, HelloFresh, Facebook, Slack, and Opendoor.

The Opportunity

We are looking for our first Head of GTM to lead the next chapter of Distru’s growth. With ERP, Distru Commerce, and new products entering the market, we’re transitioning from a single-product motion to a coordinated platform strategy. You will architect how these products go to market, how they complement each other, and how we educate the market on the value of Distru’s ecosystem.

We have $3B in transactions passing through the Distru platform and we’ve gotten here by truly connecting with the market and being their trusted partner when it comes to software. We believe in meeting the industry where they are and finding creative outlets to create human connections beyond just an email blast. You’ll be working directly with the C-suite and executives with an incredible amount of ownership. You will own the strategy and execution behind how we generate demand, break into new states, scale pipeline, and grow adoption across our product lines. You’ll set the GTM direction, lead experimentation across channels, and implement the systems and reporting needed to scale efficiently.

We’re looking for someone ready to roll up their sleeves, build, experiment, and put their fingerprints on a category-defining company. This role is perfect for someone who wants autonomy, influence, and the chance to scale a multi-product business from an early stage.

Our Team Culture

Rather than us defining our culture, check out what the team has to say!

What you’ll do:

Lead Outbound, Marketing, Partnerships, and Events functions to build a unified pipeline engine
Own multi-product GTM strategy, including launch plans for new offerings
Build a structured experimentation system across channels, campaigns, and markets
Drive demand generation, brand awareness, digital marketing, partnerships, and field marketing
Build and refine state-by-state GTM motions for expansion, events, and partner programs
Establish measurable dashboards, KPIs, and reporting cadences across all GTM teams
Align Product, Sales, CS, and Marketing around coordinated launch plans and growth priorities
Partner with Sales leadership on outbound strategy, account targeting, and GTM segmentation
Influence positioning, competitive strategy, and storytelling across product lines

What you’ll need:

5+ years of GTM experience in B2B SaaS or cannabis, ideally in growth-stage environments
Experience directly managing sales and marketing teams (digital, brand, events, partnerships)
Proven track record driving pipeline, demand generation, and multi-channel growth
Strong background launching new products and coordinating cross-functional GTM plans
Hands-on experience with HubSpot and BI tools, plus comfort building reporting foundations
Creative thinker who brings fresh ideas for pipeline, channels, and storytelling
Ability to build trust, unify stakeholders, and elevate GTM thinking across the company
Bonus points for experience in cannabis, commerce, marketplace, or supply chain software

Benefits:

Fully remote work environment. We have teammates in 4 continents!
Competitive medical, dental and vision plan options for the employee and their dependents
18 days Paid Time Off (We want you to use these!) + 11 Holidays. Sick days do not count toward these
Competitive compensation structure including equity

Distru was formed by an environment of mutual respect and trust made up by people working together without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by law. We believe that diversity and inclusion among our team members is critical to our success and we proactively strive to recruit, develop and retain the best and brightest people from the most diverse candidate pools we can find all over the world.