We are building the definitive AI-powered crypto search engine, transforming how users discover, analyze, and interact with on-chain and off-chain data. Our mission is to make the complex world of crypto instantly accessible through intelligent, natural-language search. As Head of Growth, you will architect our user acquisition strategy, leveraging data-driven approaches to scale our platform into the go-to gateway for millions of crypto participants.
Core ResponsibilitiesDesign and execute the overarching user acquisition strategy, focusing on sustainable growth loops and high-retention onboarding.
Lead performance marketing efforts across digital channels, optimizing spend based on rigorous CAC and LTV analysis.
Implement growth hacking experiments to identify new channels for user expansion, from viral referral programs to SEO-driven content strategies.
Work closely with the product and engineering teams to integrate growth-focused features and reduce friction in the user journey.
Manage and analyze the full growth stack, using data to drive decisions on product positioning and marketing messaging.
5+ years of experience in growth marketing or user acquisition, specifically within the fintech, crypto, or AI sectors.
- Proven experience leading user acquisition, performance marketing, and growth hacking initiatives.
Strong analytical skills with the ability to interpret complex datasets and translate them into actionable growth tactics.
Proven track record of scaling consumer-facing platforms through a mix of performance marketing and organic growth hacking.
Deep understanding of the crypto market landscape and user behavior patterns within the Web3 ecosystem.
Experience managing growth budgets and working with modern marketing automation and analytics tools.
Skills Required
- 5+ years of experience in growth marketing or user acquisition within fintech, crypto, or AI sectors.
- Proven experience leading user acquisition, performance marketing, and growth hacking initiatives.
- Strong analytical skills with ability to interpret complex datasets and translate into actionable growth tactics.
- Proven track record scaling consumer-facing platforms via performance marketing and organic growth hacking.
- Deep understanding of the crypto market landscape and user behavior in the Web3 ecosystem.
- Experience managing growth budgets and working with modern marketing automation and analytics tools.
What We Do
Hyphen Connect is a Web3 and AI talent agency and crypto-integrated software solutions provider that connects blockchain, DeFi, NFT, and AI companies with specialized technical and go-to-market talent globally and remotely. They deliver headhunting, data-driven research, and recruitment services across infrastructure, exchanges, gaming, and DeFi projects, plus industry analysis and hiring insights to help clients build engineering and product teams.
