Head of Growth

This is a senior commercial leadership role with significant matrix complexity. The Head of Growth orchestrates field agents, platform partnerships, OEM channels, and community referrals; and coordinates with peer functions across Marketing, Customer Success, Risk, and Operations. The role suits a senior operator who thrives on aggregate accountability and cross-functional leverage in a fast-scaling business.

• Own the country's aggregate lead pipeline as a single accountable number — across every input channel, including those operated by peer functions.
  
• Set and manage the country channel mix across field, partner, community, and digital channels — calibrating the blend to deliver volume, quality, and cost efficiency.
  
• Diagnose drop-offs across the full acquisition funnel and direct corrective action to keep monthly deployment on plan.
  
• Manage channel performance with peer functions on committed volumes, and lead recovery action when commitments are at risk.
  
• Own commercial relationships with key acquisition partners — including ride-hailing platforms, delivery platforms, and dealer or showroom partnerships.
  
• Lead OEM channel engagement on co-marketing and dealer activation across Gamma's vehicle portfolio.
  

• Own the country conversion engine — turning qualified leads into signed, vehicle-ready customers at scale.
  
• Drive conversion rate from qualified lead to signed customer; diagnose and address drop-off by source and city.
  
• Own Training & Onboarding across all cities — induction throughput, training quality, and time-to-handover.
  
• Deliver captains who are fully trained, onboarded, and vehicle-ready at handover — the point at which the customer transitions into city-level operations.
  

• Own lead quality as a Growth accountability — measured by how leads perform through evaluation, conversion, and into early cohort outcomes.
  
• Manage channel mix to deliver not only volume but cohorts that perform against underwritten expectations.
  
• Partner with Risk on the feedback loop between source-level lead quality and cohort outcomes — separating quality issues attributable to channel and source from those attributable to credit policy.
  
• Hold Growth's lane in the country's cohort-quality conversation — bringing source and channel evidence to senior portfolio reviews.
  

• Own the country growth dashboard — pipeline by source, conversion by stage, training throughput, handover readiness, and cohort quality follow-through.
  
• Build the analytics function that powers Growth's decision-making — funnel diagnostics, lead quality reporting by source, and senior forum inputs.
  
• Instrument source-level and channel-level data to enable real-time diagnosis rather than month-end post-mortem.
  
• Bring evidence-based judgement to senior growth conversations, translating funnel data into clear decisions and trade-offs.
  

• Build and lead a senior Growth team across acquisition, conversion, training and onboarding, partnerships, and analytics — setting the bar for talent, performance, and accountability across the function.
  
• Cultivate a culture that is direct, data-driven, and accountable to aggregate outcomes rather than channel-level alibis — where peer functions are partners to be coordinated, not obstacles to be blamed.
  
• Operate as a credible peer to other country Heads — chairing forums, navigating trade-offs, and bringing structured judgement to senior decisions.
  
• Represent Growth at the Country Manager and senior leadership level — translating funnel realities into strategic recommendations and shaping the company's growth trajectory.
  

• Master's degree in Business Administration, Marketing, Economics, or a related field.
  
• 10+ years of progressive commercial experience, with at least 5 years in a senior role accountable for multi-channel customer acquisition at scale — ideally in gig economy, mobility, fintech, asset finance, ride-hailing, last-mile logistics, or large-scale distribution within African markets.
  
• Demonstrated track record of building and running multi-channel acquisition operations — across field, partner, referral, and digital channels.
  
• Direct experience operating in a matrix structure across multiple cities, where execution runs through local leaders not under direct line management.
  
• Proven experience leading senior functional managers — hiring, coaching, developing, and where necessary replacing them.
  
• Demonstrated ability to be held to an aggregate outcome while depending on peer functions for inputs, and to manage those peer relationships through structured contracts and forums.
  
• Experience working with OEM and platform partners in commercial channel relationships strongly preferred.
  
• Experience standing up new commercial functions from zero strongly preferred.
  

• Multi-channel acquisition fluency, with the judgement to calibrate volume, quality, and cost across field, partner, community, and digital channels.
  
• Funnel and data discipline with an ability to read conversion data critically and diagnose drop-offs before they surface as missed targets.
  
• Leads peer functions and senior forums through structured judgement, not line control displaying influence without authority
  
• Comfortable being measured on a number whose inputs are partly outside direct control.
  
• Quality-versus-volume judgement, with the conviction to resist growth pressure when channel mix risks downstream cohort health.
  
• Has the capability to drive difficult conversations while holding peers, partners, and direct reports to standard with clarity and respect.
  
• Structured thinking and writing and displays a sharp ability to translate complex commercial trade-offs into clear, well-argued decisions.
  

• Lead growth at one of Africa's fastest-scaling mobility-fintech businesses, in a role with direct line of sight to country-level impact.
  

• Operate at senior leadership altitude, with the authority to shape strategy, build a team, and influence company direction.
  

• Work alongside a senior peer group of accomplished operators in a culture that values direct, evidence-based, accountable leadership.
  

• Build something that changes the economic trajectory of thousands of gig workers and the communities they serve.
  

• Competitive senior leadership package — base, performance-linked variable, equity participation, and comprehensive benefits.