Head of Growth (DTC)

Job Title: Head of Growth (DTC), Docupdate

Location: Atlanta, GA, Remote US

Reports to: VP, Marketing

Exemption Status: Full-time, exempt

Who We Are

Impiricus is the first and only AI-powered HCP Engagement Engine. Founded by a practicing physician and a senior pharmaceutical executive, Impiricus was created to cut through the noise and put physician care delivery at the forefront. With our unique frontline access to HCPs, their insights, and clinical expertise, we are committed to providing life science companies with innovative channels and AI technology needed to deliver clear, reliable, and evidence-based resources into the hands of HCPs. Guided by a board of trusted physician advisors, we ensure every message leads to better patient care. Welcome to the future of ethical physician and pharma collaboration!

Job Summary:

We’re seeking a strategic and hands-on Head of Growth to lead our user acquisition, engagement, and retention efforts—specifically targeting healthcare professionals (HCPs). In this role, you’ll own the full growth funnel, from acquisition to referral, and drive scalable, data-informed strategies that fuel our expansion. You’ll collaborate cross-functionally with product, sales, and commercial teams to align growth initiatives with user experience and growth goals, especially in support of pharma partnerships.

The ideal candidate brings a proven track record of scaling consumer-facing products in the healthcare or pharma space, with deep expertise in marketing to physicians and other medical professionals. You’re analytical, creative, and comfortable wearing multiple hats in a fast-paced startup environment.

Duties/ Responsibilities:

Growth Strategy & Execution

• Own the full growth funnel: acquisition, activation, retention, and referral
• Define and execute marketing experiments with a strong A/B testing cadence
• Identify scalable user acquisition channels (organic, paid, partnerships, etc.)
• Develop and maintain KPIs around CAC, LTV, retention, and activation rates

Physician Acquisition

• Build go-to-market strategies specifically targeting HCPs (MDs, DOs, NPs, PAs)
• Create incentive programs and onboarding flows that resonate with doctors
• Partner with medical associations, KOLs, or CME groups to drive top-of-funnel growth

Product-Led Growth

• Work closely with product to optimize onboarding, feature adoption, and in-app engagement
• Identify product loops that can drive growth organically (e.g. referrals, content sharing)
• Pharma Partnerships & Monetization Support
• Collaborate with sales/commercial teams to define user segments valuable to pharma
• Ensure growth strategies support pharma-sponsored initiatives without hurting UX

Data & Analytics

• Build dashboards and reports to measure and optimize growth initiatives
• Analyze usage patterns and cohort behavior to inform roadmap and campaigns

Experience:

•  5–10+ years of experience in growth, marketing, or product roles, ideally at a high-growth B2C or B2B2C startup
• Prior work in the healthcare or pharma/HCP space strongly preferred
• Proven experience scaling a consumer-facing product for physicians or healthcare professionals
• Deep understanding of acquisition tactics for medical professionals (content marketing, peer referrals, events, KOLs, etc.)
• Experience running and optimizing multi-channel campaigns (paid social, SEM, content, SMS, email, etc.)
• Comfortable with marketing and analytics tools (e.g., Meta Business Suite, Mixpanel, Appsflyer, LogRocket, etc.)
• Familiarity with the regulatory and ethical landscape around pharma marketing and HCP communications
• Startup mindset: comfortable with ambiguity, fast iteration, and wearing multiple hats

Benefits

Impiricus focuses on taking care of our teammates’ professional and personal growth and well-being.

• Full support and career-development opportunities to expand your skills, enhance your expertise, and maximize your potential along your career journey;
• A diverse and inclusive community of belonging, where teammates are empowered to bring ideas to the table and act;
• Generous Total Rewards Plan including comprehensive healthcare (health, dental, vision), life insurance, unlimited PTO, and 401K matching.

Impiricus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.