About Paytient:
We’re on a mission to help people better access and afford care.
Every day, millions of people, and their loved ones, need to see a doctor. For most of us, that moment is an uncertain one - we’re unsure of what’s wrong, who to go to, how long it’ll take to be seen, when we’ll feel better, and what it’ll cost.
Paytient partners with thoughtful employers and health plans who understand the impact of that moment and want to ensure that every one of their plan members are easily able to access and afford care. Our clients understand that an improved ability to self-pay for care changes patient behavior and creates value for the health plan. This founding belief is becoming an emerging standard of care in health plan design and is now, in fact, a mandatory capability in some governmental health plans. Founded in 2018, Paytient is now part of nearly 6,000 employer health plans and providing certainty that people are better able to access and afford care.
Paytient is seeking a VP of Growth Marketing to build and fuel our B2B growth engine, playing a pivotal role in making healthcare more accessible and affordable for everyone.
You’ll oversee a high-performing, multidisciplinary team responsible for driving awareness, education, and pipeline across our employer, health system, and health plan audiences. This role spans full-funnel responsibility, from crafting value propositions and go-to-market strategy to generating demand through content, paid media, events, and partner programs.
Reporting to the Chief Marketing Officer, you’ll collaborate closely with Sales, Partnerships, and Product teams. You’ll be a key leader in positioning Paytient as a category-defining brand, and a “no-brainer” solution for the most forward-thinking benefits buyers and partners in America.
What You’ll Do: Build the Engine: Product Marketing, Packaging, Positioning & Pricing- Lead and scale our product marketing efforts, with responsibility for positioning, packaging, pricing strategy, and sales enablement.
- Translate complex capabilities into compelling, segment-specific narratives that accelerate sales and deepen buyer understanding.
- Enable Sales and Partnerships teams with world-class materials, training, and competitive insights.
- Evolve pricing and go-to-market strategy to support new monetization models, such as outcomes-based pricing or bundled partner solutions.
- Own strategy and execution for full-funnel B2B demand generation—including paid media, content marketing, events, email, and lifecycle/ABM, supporting both direct-to-employer and complex healthcare partnership/reseller audiences.
- Drive marketing-attributed pipeline and support pipeline velocity through targeted campaigns and conversion programs.
- Lead the strategy for owned and marquee events, including our Paytient Partner Summit, broker roundtables, and co-marketing programs.
- Lead the development and execution of data-driven, multichannel marketing campaigns targeting benefits decision-makers, industry partners, and key influencers.
- Drive measurable growth and expand market reach through high-impact co-marketing initiatives with key brokers, consultants, and strategic partners.
- Hire, coach, and inspire a small but mighty, growing team of multidisciplinary marketers.
- Set KPIs and measurement frameworks that align with revenue goals and clearly communicate marketing’s impact on pipeline, CAC and CAC:LTV.
- Collaborate across functions to ensure Paytient’s narrative is unified and powerful across every touchpoint.
- Operate as a key member of the marketing leadership team and a strategic partner to the CMO and broader GTM leadership.
What You’ll Bring:
- 12–15+ years of progressive experience in B2B marketing, with at least 5+ years in a senior leadership role spanning both product marketing and demand generation.
- Proven success building and scaling high-growth B2B engines, with a track record of driving significant pipeline and revenue in complex industries like healthcare, benefits, SaaS, or fintech.
- Experience managing a multidisciplinary marketing team (product marketing, paid media, content, events, enablement).
- Deep understanding of GTM strategy, segmentation, pricing, and full-funnel demand generation tactics.
- Exceptional storytelling and communication skills—able to translate strategy into clear messaging and go-to-market execution.
- Strong analytical and measurement orientation; comfortable using data to drive prioritization and optimization.
- Collaborative leadership style, with a track record of cross-functional partnership with Sales, Product, and executive stakeholders.
- Passion for Paytient’s mission and a desire to improve how people access and afford care.
Why You’ll Love Working at Paytient
We believe health care access should never be a source of stress or hardship—and we’re building tools to make that belief a reality. Join a mission-driven team with competitive benefits, flexible work, and a culture rooted in trust, autonomy, and impact.
Benefits We Offer:
- Medical, dental and vision insurance
- $4,300 annual HSA contribution
- Paytient Health Payment Account (HPA)
- Monthly lifestyle spending stipend
- 5 weeks of annual PTO
- 401k plan access with a 4% employer match
- Up to 16 weeks of fully-paid parental leave
- Stock options in Paytient
- ...and more!
Paytient is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
⚠️ Important Notice ⚠️ Please note that all official Paytient recruiting emails come from @paytient.com. If you receive emails from any domain other than @paytient.com, do not respond and report it to us immediately.
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What We Do
We’re a global team building solutions that deliver value to employers, payers, and health systems by ensuring people can access and afford the care they need to live healthier lives.
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