The Role
About the company:
Side empowers and enables top producing real estate professionals to own a real estate company without the legal, regulatory and operational complexity that comes with running a brokerage. It is the only “brokerage as a service” operating platform in the country and the only community of boutique real estate company owners in the country.
Side is the most unique and empowering offering for top producing real estate professionals. We are a fast growing enterprise and recognized as one of the most innovative companies in real estate. We are looking to build the go-to-market team that is going to drive forward Side’s aggressive growth goals.
About the Role
We're looking for a hands-on, strategic, and data-driven Head of Growth Marketing to lead our Network Marketing and Account-Based Marketing (ABM) initiatives. This role sits at the intersection of sales enablement, lead generation, and relationship-driven marketing—ideal for someone who understands how to activate networks into scalable growth engines.
You’ll drive brand awareness, qualified pipeline, and revenue growth by developing high-impact ABM campaigns and building referral, ambassador, and revenue-share programs. You’ll also lead the growth of a vibrant community of advocates and partners. This role requires close alignment with Sales and a strong ability to integrate marketing strategy with go-to-market (GTM) execution.
About Our Customers
We serve a highly discerning, relationship-driven customer base, top 5% professionals in competitive, high-value markets. Our clients are entrepreneurial, brand-conscious, and deeply connected within their communities. They expect personalized services and value trust, reputation and expertise. Marketing to this audience requires precision, credibility, and a deep understanding of how to create value through relationships.
Responsibilities
- Lead strategy and execution of ABM campaigns aligned with Sales and Customer Success to target high-value accounts
- Build and manage community-led marketing programs, including ambassador, referral, and revenue share initiatives
- Design and launch campaigns that generate qualified leads and drive revenue and pipeline growth
- Grow and engage a community of brand advocates, partners, and influencers to fuel network-based growth
- Develop strategies to expand community reach and impact through events, content, social channels, and thought leadershipCollaborate with Product Marketing and Content teams to deliver personalized, high-impact campaigns
- Analyze and optimize performance of ABM, community, and lead generation programs using data and insights
- Ensure GTM alignment by partnering with Sales on messaging, campaign planning, and executionUse community and customer insights to inform marketing, product, and customer experience strategies
- Drive cross-functional collaboration across Sales, Customer Success, and Product to ensure cohesive execution
What will make you a strong fit for this role
- 8+ years of B2SMB marketing experience, with 3+ years leading ABM, community, or network marketing efforts
- Demonstrated ability to align marketing with go-to-market strategy to drive pipeline and revenue
- Proven success building and scaling referral, ambassador, or rev-share programs
- Strong experience growing and activating customer or partner communities
- Track record of driving qualified lead generation through integrated, multi-channel campaigns
- Excellent cross-functional collaboration skills, especially with Sales and Customer Success
- Strong project management and execution skills across multiple concurrent initiatives
- Analytical mindset with the ability to turn data into actionable insights
- Exceptional written and verbal communication skills
- Proven experience managing and developing high-performing marketing teams, with the ability to hire, coach, and lead.
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The Company
What We Do
Side transforms high-performing agents, teams, and independent brokerages into successful businesses and boutique brands that are 100% agent-owned. Headquartered in San Francisco, Side exclusively partners with the best agents, empowering them with proprietary technology and a premier support team so they can be more productive, grow their business, and focus on serving their clients.
Why Work With Us
Led by a team of experienced industry professionals and technology innovators, the Side team is constantly developing technology that improves agent productivity, legal compliance, marketing programs, and customer experience, to support the best-in-breed agents that we partner with.
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