Head of Growth Marketing

Head of Growth Marketing

About Us:

ShipperHQ is the leading shipping experience management platform, empowering merchants to provide flexible, customized shipping options that meet their customers' expectations. From precise rates to advanced delivery choices, ShipperHQ equips businesses with the tools they need to streamline shipping and boost customer satisfaction. We’re looking for a growth-minded and data-driven marketing leader to take our growth initiatives to the next level and drive impactful results.

What You'll Do:

The Head of Growth Marketing at ShipperHQ will lead the development and execution of growth strategies, collaborating closely with Sales, Product, and Partnerships teams. This role requires a leader with hands-on expertise in B2B digital marketing, a deep understanding of the shipping and logistics ecosystem, and a strategic, customer-centric approach. You’ll spearhead efforts to drive pipeline growth, optimize marketing channels, and refine our go-to-market strategies across different channels and markets. You’ll lead a team of 4 marketers across email marketing, content marketing, social media, and product marketing. 

Your Impact:

• Growth Strategy Development: Design, execute, and scale data-driven growth strategies across customer acquisition, retention, and expansion, ensuring alignment with business goals.
• Cross-Functional Collaboration: Partner with Sales, Product, and Partnerships teams to drive cohesive marketing and sales alignment, identify growth opportunities, and create tailored marketing initiatives.
• Digital Channel Management: Own digital channels (paid search, social media, email, SEO, and content marketing), continuously optimizing for ROI, targeting, and audience segmentation.
• Customer Lifecycle Marketing: Develop and execute lifecycle marketing strategies, nurturing leads through the buyer journey from awareness through retention.
• Demand Generation & Pipeline Growth: Build and manage demand generation programs that drive MQLs and support pipeline goals, working closely with Sales and Partnerships.
• Data & Analytics: Monitor and analyze performance metrics across all growth marketing efforts, providing actionable insights and adjusting strategies based on results.
• Product-Led Growth Initiatives: Implement product-led growth tactics, including in-app messaging, freemium, and trial conversion strategies to boost activation rates and drive adoption.
• Content and Thought Leadership: Lead content initiatives that position ShipperHQ as a thought leader in the logistics and eCommerce space, working with internal teams and partners to create high-impact content.
• Team Leadership & Development: Manage and mentor a growth-focused marketing team, fostering a culture of experimentation, agility, and accountability.
• Market & Competitor Analysis: Conduct competitive research to stay on top of industry trends and inform growth marketing strategies.

What We're Looking For:

• Experience: 8+ years leading teams and driving pipelines in growth marketing, demand generation, and/or digital marketing, with experience leading teams in high-growth SaaS, logistics, or eCommerce tech industries.
• Deep Industry Knowledge: In-depth understanding of the shipping and logistics ecosystem, including key trends, customer needs, and industry challenges.
• Analytical Expertise: Strong command of marketing analytics tools (Google Analytics, HubSpot, etc.) and the ability to translate complex data into strategic insights.
• Digital Marketing Mastery: Demonstrated experience with multi-channel digital marketing strategies, including paid acquisition, SEO, email, content, and social media.
• Product-Led Growth Knowledge: Familiarity with PLG strategies and tactics, with proven experience boosting trial conversions and driving user adoption.
• Creative & Strategic Mindset: Ability to generate innovative growth ideas and the strategic know-how to execute them with measurable outcomes.
• Collaboration: Exceptional ability to collaborate cross-functionally with Sales, Product, and Partnerships teams to achieve shared goals.
• Leadership: Proven track record of building and leading high-performing growth marketing teams, with a focus on coaching, mentorship, and development.
• Additional Skills:
• Experience working in a fast-paced environment
• Experience leading small teams
• Expertise in testing and experimenting to optimize marketing outcomes

Why ShipperHQ?

This is a highly fast-paced environment where no two days will look alike. For the right candidate, with the right attitude, there are fantastic opportunities for career progression. We are an agile, fast-moving team that likes to roll up our sleeves and solve some of the biggest issues in shipping. You will learn more at ShipperHQ in a year than you would in 3 years at other companies because of our collaborative learning culture that fosters continuous growth and innovation.

Benefits and Perks:

• Collaborate with a motivated team, directly tying your results to organizational success
• Enjoy 22 days of PTO plus public holidays
• Benefit from 401k Match
• Medical, Dental, and Vision Insurance
• Maternity and Paternity Leave

Logistics:

• This is a full-time position working out of our Austin, TX office 2 days a week
• Compensation is based on experience

At ShipperHQ, we’re proud to be a team that’s as diverse as the merchants we serve. As a member of the e-commerce community, we take responsibility to empower shops large and small to grow and thrive through the power of technology to heart. With honesty, responsiveness, and innovation at the center of all we do, we remain committed to hiring the right people for the job, regardless of race, background, religion, or eccentricity.