Head of Growth & Marketing Analytics

Posted 25 Days Ago
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Mountain View, CA, USA
In-Office
215K-263K Annually
Expert/Leader
Fintech • Payments • Financial Services
The Role
Lead Growth & Marketing Analytics at EarnIn, focusing on user growth through analytics strategy, team development, and cross-functional collaboration, enhancing marketing efficiency and insights.
Summary Generated by Built In
About EarnIn

As one of the first pioneers of earned wage access, our passion at EarnIn is building products that deliver real-time financial flexibility for those with the unique needs of living paycheck to paycheck. Our community members access their earnings as they earn them, with options to spend, save, and grow their money without mandatory fees, interest rates, or credit checks.

We’re fortunate to have an incredibly experienced leadership team, combined with world-class funding partners like A16Z, Matrix Partners, DST, Ribbit Capital, and a very healthy core business with a tremendous runway. We’re growing fast and are excited to continue bringing world-class talent onboard to help shape the next chapter of our growth journey.

POSITION SUMMARY

We are seeking a Growth & Marketing Analytics Lead to partner closely with the CMO and product leadership to drive user growth and engagement. This leader will shape and drive the analytics strategy, mentor and develop the team, and collaborate cross-functionally with Marketing, Product and Engineering to translate business needs into actionable insights. This person will also drive the transformation of analytics with AI-driven workflows. 

The ideal candidate combines strategic thinking with a hands-on approach, diving into data regularly, while also setting the broader vision. 

The Mountain View base salary range for this full-time position is $215,000 to $263,000, plus equity and benefits. Our salary ranges are determined by role, level, and location. This is a hybrid position in Mountain View, requiring in-office work 2 days a week.

WHAT YOU'LL DO
  • Team Leadership & Mentorship
    • Hire, lead, coach, and develop a high-performing team of product and marketing analysts.
    • Foster a culture of curiosity, analytical rigor, and continuous learning.
    • Define clear goals, priorities, and growth paths for the analytics team.
    • Start by managing a team of 2–3 direct reports, with the opportunity to grow the team as the business scales
  • Analytics Strategy & Execution
    • Own the company’s marketing measurement, experimentation, and insight generation for paid, owned, and integrated channels, and for performance across acquisition, activation, engagement, retention, and LTV 
    • Lead the evolution of Media Mix Modeling (MMM) and causal inference frameworks to measure both performance and brand impact.
    • Partner with the Growth team to optimize owned channels (SEO, Referrals) onboarding funnels, and lifecycle marketing to drive engagement. 
    • Build AI-driven workflows to automate recurring analytics (e.g., business reviews, anomaly detection, and insight generation), significantly reducing manual analysis and accelerating decision-making.
    • Partner with Analytics Engineering to ensure scalable and reliable data models and pipelines.
  • Hands-On Analysis
    • Perform deep-dive analyses to uncover insights that inform product and business decisions.
    • Collaborate with data engineering and product teams to improve data pipelines and instrumentation.
  • Cross-Functional Collaboration
    • Act as a strategic thought partner to identify opportunities, measure success, and optimize Marketing and product performance.
    • Communicate complex analytical findings clearly and effectively to non-technical audiences and influence action.

In this role, you will be successful if you:

  • Improve marketing efficiency (CAC/LTV) through better measurement and insights
  • Increase user growth and retention leveraging owned channels.
  • Establish scalable analytics systems that reduce manual analytics
WHAT WE'RE LOOKING FOR 
  • 10+ years of experience in analytics, with at least 2 years in a people management role.
  • Strong technical skills in SQL, Python, data visualization tools (Amplitude, Tableau) and experimentation.
  • Has direct experience in marketing analytics using Media Mix Models (MMM), difference-in-differences and other causal inference techniques.
  • Proven track record of leading high-performing marketing or product analytics teams.
  • Excellent communication and storytelling skills.
  • Ability to balance strategic thinking with hands-on execution.

Preferred Qualifications:

  • Experience in fintech, consumer tech, or a data-driven product organization.
  • Familiarity with modern data stacks (e.g., Databricks, Tableau, Amplitude).
  • Experience influencing executive stakeholders and driving cross-functional initiatives.

#LI-Hybrid

At EarnIn, we believe that the best way to build a financial system that works for everyday people is by hiring a team that represents our diverse community. Our team is diverse not only in background and experience but also in perspective. We celebrate our diversity and strive to create a culture of belonging. EarnIn does not unlawfully discriminate based on race, color, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity, gender expression, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, registered domestic partner status, sexual orientation, genetic information, or any other basis protected by local, state, or federal laws. EarnIn is an E-Verify participant. 

EarnIn does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or HR team.

Top Skills

Amplitude
Python
SQL
Tableau
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The Company
HQ: Palo Alto, CA
229 Employees
Year Founded: 2012

What We Do

Earnin’s mission is to build a financial system that works for people. Every year, while Americans wait for their paychecks, more than $1 trillion of their hard-earned money is held up in the pay cycle. As a result, we accumulate over $50 billion in late and overdraft fees and turn to high-interest loans. We seek to eliminate those fees and put money back into workers’ hands. Our financial system doesn’t work for people. But Earnin does. Earnin is an app that lets people get paid as soon as they leave work, with no fees, interest, or hidden costs. App users can receive their money in their bank account instantly at little or no cost — as we operate on a pay what you choose model. All they need is a bank account and a job that provides direct deposit or uses electronic timesheets. At Earnin, we’re building the way we think a financial system should work for everyone, not just the people who can afford it. We help people take control of their money and get to a better financial place. Our goal is not only to provide great products at little or no cost to the people who need them but also to inspire kindness across the financial world and eventually across all industries.

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