Head of Growth (CMO)

Reposted 4 Days Ago
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Limassol
In-Office
Senior level
Gaming
The Role
Lead user acquisition, retention, and monetization for a B2C product. Oversee growth strategy, performance marketing, and team management.
Summary Generated by Built In

We are looking for a hands-on and strategic Head of Growth (CMO) to lead user acquisition, retention, and monetization for a fast-scaling B2C product. The ideal candidate will build a data-driven growth engine, manage a multidisciplinary team, and take full ownership of performance marketing and product KPIs.

Role is on-site (Limassol, Cyprus - relocation is possible).

Responsibilities:

  • Lead the execution of the growth strategy across paid acquisition, affiliate marketing, funnel optimization, and brand/social initiatives
  • Define key performance indicators, manage budgets, and establish structured operational rhythms including weekly plans, daily reporting, and monthly reviews
  • Build and scale the growth team by hiring, mentoring, and ensuring strong ownership and timely execution
  • Align closely with Product and Engineering teams to ensure growth priorities are reflected in the product roadmap
  • Set up robust internal processes for creative development, performance tracking, experiment management, and partner collaboration

Requirements:

  • 7+ years of experience in B2C growth or marketing in iGaming, gamedev, adult/dating, including at least one role at Head, CMO, or Director level
  • Proven experience leading teams and managing performance in a results-driven environment
  • Strong hands-on background in performance marketing, with a solid understanding of media buying, funnels, and creative iteration processes
  • Data-driven approach to decision-making and the ability to work effectively across functions
  • Demonstrated ability to improve LTV/CAC and achieve profitable scale
  • Experience running and scaling testing processes for creatives and conversion funnels
  • Ability to grow and stabilize multiple acquisition channels over time
  • Consistent execution discipline and ability to drive reliable team output
  • English - at least Upper-intermediate level
  • Knowledge of Russian will be a plus

What’s in it for you:

  • Full ownership of the growth function and KPIs
  • Strategic leadership role with measurable impact
  • Competitive compensation and performance-based bonus
  • Options/equity review after 6 months based on measurable impact and
    ownership.
  • Minimal bureaucracy, open communication, and a fast-paced team
  • Clear experimentation culture, bold decisions, and rapid iteration

Top Skills

Data-Driven Decision-Making
Media Buying
Performance Marketing
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The Company
Gżira
12 Employees
Year Founded: 2022

What We Do

Consulting company aimed at start ups and midsize businesses. We help companies achieve long term growth worldwide. Our services include: recruitment, business consultancy, networking.

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