Responsibilities
- Lead the teams of Paid Media, Web Developers, SEO, Content, Inbound Pre-Sales, Lifecycle, and Digital Marketing.
- Drive new logo acquisition and revenue growth in close partnership with Sales, ensuring tight alignment on ICP, qualification standards, funnel priorities, and account strategies.
- Ensure strong pipeline health by monitoring each stage of the funnel, improving conversion rates from first touch to SQL and opportunity, and identifying bottlenecks or gaps that impact revenue.
- Build clear reporting for CAC, pipeline, revenue attribution, and experiment results.
- Lead CRM and automation strategy: scoring, routing, nurture flows, and lifecycle journeys.
- Manage the Inbound Pre-Sales team to improve response times, qualification, and handoff quality.
- Build clear reporting for CAC, pipeline, revenue attribution, and experiment results.
- Manage and forecast the digital marketing budget, ensuring efficient spend and smart trade-offs across channels.
- You will have immediate access to GTM data and BI engineers from the GTM Engineering and Ops team, as well as marketing developers from the marketing team from day one.
- Ensure best-in-class data accuracy and dashboards with clear marketing KPIs at the campaign and channel level, all tying back to revenue attribution.
Requirements
- 6+ years in B2B growth, demand generation, or performance marketing, ideally in SaaS.
- Proven impact on pipeline and revenue.
- Proven leadership experience managing multi-disciplinary marketing or growth teams, with a track record of developing talent and driving high performance.
- Hands-on expertise in at least two core areas (paid media, SEO, automation, CRO, ABM), with solid understanding of the rest.
- Experience managing digital marketing budgets and optimizing investment across multiple channels.
- Comfortable with data, tracking, experimentation frameworks, and performance analysis.
- Experience leading multidisciplinary marketing or growth teams and partnering closely with Sales.
- Advanced English required, with full ability to operate in meetings, reporting, and cross-regional coordination.
Bonus Points
- Experience scaling a region or BU in a fast-growing company.
- Background in industrial, engineering, or manufacturing audiences.
- Experience with ABM programs or managing inbound SDR/BDR teams.
Tools:
- Google Ads e todos outras plataforma; HubSpot (ou Salesforce);
Compensation
- Competitive salary and stock options
- 30 days of paid annual leave
- Education and courses stipend
- Earn a trip anywhere in the world every 4 years
- R$1.035/month for meals allowance
- Health plan with national coverage and without coparticipation
- Dental Insurance: we help you with dental treatment for a better quality of life.
- Gympass and Sports Incentive: R$300/mo extra if you practice activities
Top Skills
What We Do
Tractian is a machine intelligence company that offers industrial monitoring systems. Tractian builds streamlined hardware-software solutions to give maintenance technicians and industrial decision-makers comprehensive oversight of their operations. It is democratizing access to sophisticated real-time monitoring and asset operations tools.
Tractian's solutions are used in environments that address a combined total of 5% of global industrial output. The company’s broad market reach is evidenced in its customer base from various industries, such as John Deere, Procter & Gamble, Caterpillar, Goodyear, Carrier, Johnson Controls, and Bimbo, the owner of the brands Little Bites and Thomas Bagels. Tractian's customers see a 6-12x ROI with savings of $6,000 per monitored machine annually on average.
In a major milestone and a first for the industry, Tractian launched the AI-Assisted Maintenance category in the industrial sector. In this new paradigm, artificial intelligence identifies machine problems and suggests preventive actions to be taken, giving invaluable insight and support to maintenance professionals. It is important to highlight that the intent of Assisted Maintenance is firmly rooted in augmenting maintenance professionals to provide more assertive diagnosis with human-in-the-loop feedback.
Tractian's mission is to elevate this category of workers in a highly impactful way. The Assisted Maintenance category will provide unimaginable support for maintenance professionals. By combining shop floor expertise with our technology, maintainers will be able to anticipate and address issues with unprecedented accuracy and speed
