The Role
Leads Nclusion’s global marketing function, owning brand architecture, multi-market integrated marketing plans, retail and digital integration, KPI measurement, agency relationships, and internal communications. Builds the marketing team and establishes the function from scratch across financial services and gaming products, working with regional teams and executive leadership. Requires extensive senior marketing leadership experience, emerging-market expertise, retail and online campaign experience, and multi-country leadership.
Summary Generated by Built In
About Nclusion
What You’ll Do
What You Bring to the Table
Benefits and Perks
Nclusion is on a mission to provide traditional financial services to 1.3 billion people worldwide without access today. Without a secure way to save, invest, or transfer money, individuals are not empowered to accumulate short or long-term wealth. We're changing that by bridging the gap between traditional banking and the communities that need it most.
About the RoleAs Head of Group Marketing, you will own Nclusion's brand portfolio and the marketing plan for every market we operate in, and shape how we deliver financial services and gaming products to underserved markets.
This role is part brand strategy, part planning, part in-market leadership. You will build the function from scratch and run it independently: set the plan, bring it to leadership with conviction, and adapt it based on input. Reporting to Nclusion’s COO, you’ll work with US and Global teams to establish the marketing function - making hires that own verticals in depth and support day-to-day functional direction with in-market teams who localize that work.
- Establish & evolve brand architecture - Define the global and regional brand portfolio and positioning across our financial services and gaming products.
- Own global integrated market plans - Write annual and quarterly integrated global marketing plans (brand, retail, digital, budget) aligned with Product, Operations, and Finance.
- Build & lead your team - Identify the verticals and scale for your team to operate within regionally & locally, and oversee hiring efforts to staff globally.
- Integrate retail and online - Connect our physical retail and agent footprint with digital acquisition and retention.
- Measure impact - Set and track top-level KPIs including NPS, brand health, sales impact, total ROI; report results to executive leadership & the board.
- Run global agencies and internal comms - Own brand & creative agency relationships and non-HR internal communications.
- 12+ years of experience in senior marketing leadership, ideally in regulated gaming or betting - You understand how gaming marketing differs from FMCG or telecoms, including its regulatory limits.
- Emerging markets experience - You have led marketing teams working in developing economies, for cash-based or first-time customers.
- Retail & online integration - A track record of campaigns that drive both in-store activity and digital conversion.
- Builder from zero - You have built marketing plans and KPI frameworks from scratch, not inherited them.
- Autonomy and conviction - The ability to work without a playbook, make a recommendation, defend it, and incorporate pushback.
- Multi-market leadership - You have managed local marketing leads or agencies across several countries.
- Nice to have: Marketing experience in financial services, remittances, or mobile money.
- Nice to have: Experience in telecoms or other consumer categories in emerging markets with retail distribution.
- Nice to have: Multilingual working ability, French or Spanish are of particular value today!
- 📈 401k with a match!
- 🩺 Medical Insurance
- 🦷 Dental Insurance
- 👓 Vision Insurance
- 💸 Competitive compensation & equity – We believe in sharing success.
- ✈️ Flexible PTO – We focus on impact, not tracking vacation days. We encourage a minimum of 14 days.
- 🍽️ In-office lunch, team events & culture
In our commitment to fostering a diverse and inclusive workplace, we value the unique perspectives and experiences each individual brings to our team. We encourage all candidates, regardless of background, to apply. Your skills, talents, and potential contributions matter deeply to us, and we believe in creating an environment where everyone has an opportunity to thrive. We recognize that meeting every listed requirement may not always be possible, but we value passion, determination, and a willingness to learn. Your application is an opportunity for us to discover the exceptional qualities you bring.
Skills Required
- 12+ years of experience in senior marketing leadership
- Experience in regulated gaming or betting marketing
- Experience leading marketing teams in emerging or developing economies
- Track record integrating retail and online marketing to drive in-store activity and digital conversion
- Experience building marketing plans and KPI frameworks from scratch
- Ability to work autonomously, make recommendations, defend decisions, and incorporate feedback
- Experience managing local marketing leads or agencies across several countries
- Marketing experience in financial services, remittances, or mobile money
- Experience in telecoms or other consumer categories in emerging markets with retail distribution
- Multilingual working ability, particularly French or Spanish
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Nclusion is a financial technology company dedicated to empowering underserved and unbanked populations in the developing world. By providing accessible, affordable, and inclusive financial services, we’re on a mission to drive financial inclusion and promote economic growth and entrepreneurship.
