The Role
Lead end-to-end go-to-market and launch strategy: define positioning, execute unified marketing, demand generation, and sales enablement, build high-converting pipeline, arm sales with collateral and playbooks, and align product and exec teams to drive commercial adoption and growth.
Summary Generated by Built In
About the Role
We are looking for a powerhouse Head of Go-To-Market (GTM) / Growth to own the entire
commercial launch and expansion strategy for our product. This isn't a traditional, siloed
marketing or sales role—this is a unified, high-impact position designed for a strategic leader
who views marketing, launch mechanics, demand generation, and sales enablement as a
single, continuous motion.
As a product goes live, you will literally be the person who takes the product to market. If you
possess a rare blend of sharp marketing instincts and a commercial sales mindset, this role is
built for you.
Key Responsibilities
Your mission is simple yet challenging: bridge the gap between product readiness and market
dominance.
The Launch Mastermind: Own the end-to-end launch strategy for our product. You will
define the positioning, messaging, and rollout phases to ensure maximum impact on day
one.
Unified GTM Execution: Treat marketing, demand gen, and sales enablement not as
separate departments, but as a single, cohesive engine.
Demand Generation: Design, execute, and scale data-driven inbound and outbound
campaigns that build a robust, high-converting pipeline.
Sales Enablement: Arm the sales team with the exact tools, collateral, competitive
intelligence, and playbook they need to close deals faster.
Cross-Functional Leadership: Work hand-in-hand with Product, Engineering, and
Executive leadership to align market feedback with product roadmaps.
What We Are Looking For
The Sales & Marketing Contour: You don't just sit in a marketing silo or a sales bullpen.
You deeply understand the psychology of the buyer (Marketing) and the mechanics of
closing a deal (Sales).
Launch Experience: You have a proven track record of successfully launching new
products or entering new markets from scratch, preferably in a fast-paced environment.
Data-Driven Builder: You are comfortable working with analytics, attribution models, and
CRM data to optimize the funnel continually.
Strategic & Hands-on: At the GM level, you can chart the 12-month strategy but aren't
afraid to roll up your sleeves to write a launch brief or review a sales deck.
Qualifications & Requirements
Experience: 10+ years of experience in Growth, Marketing, or Business Development, with
at least 3–5 years leading integrated GTM strategies.
Industry Fit: Experience in B2B SaaS, tech, or high-growth product companies is highly
preferred.
Location: Must be based in or willing to relocate to the Delhi/Noida region for this on-site
position.
Education: Bachelor’s or Masters degree in Business, Marketing, or a related field (MBA
from a tier-1 institute is a plus, but proven execution matters more).
Why Join Us?
You will have total ownership of a live product's market trajectory. This is a high-visibility, high-
impact role at the senior level where your success directly dictates the company's growth curve.
Skills Required
- 10+ years experience in Growth, Marketing, or Business Development
- 3-5 years leading integrated GTM strategies
- Proven track record launching new products or entering new markets from scratch
- Experience in B2B SaaS, tech, or high-growth product companies
- Comfortable working with analytics, attribution models, and CRM data
- Ability to design, execute, and scale inbound and outbound demand generation campaigns
- Experience in sales enablement: creating tools, collateral, competitive intelligence, and playbooks
- Cross-functional leadership experience working with Product, Engineering, and Executive teams
- Bachelor's or Master's degree in Business, Marketing, or related field (MBA a plus)
- Must be based in or willing to relocate to the Delhi/Noida region for an on-site position
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The Company
What We Do
Paytm started the Digital Revolution in India. And we went on to become India’s leading Payments App. Today, more than 20 Million merchants & businesses are powered by Paytm to Accept Payments digitally. This is because more than 300 million Indians use Paytm to Pay at their stores. And that’s not all, Paytm App is used to Pay bills, do Recharges, Send money to friends & family, Book movies & travel tickets. With innovations to Financial services & products in pipeline, this is but one of the milestones achieved towards our mission – to bring 500 million unserved and underserved Indians to the mainstream economy.
