Head of Global Marketing, BLS and Tech & Data Solutions

Overview: 

This role has two primary focuses:

Head of Global Marketing for Biopharma Services (BLS) - has overall accountability for strategic marketing and execution for Labcorp’s Central Labs Services (CLS) and Early Development (ED) businesses, market leaders in supporting clinical trials for the world’s leading biopharma companies. The role is accountable for driving business growth, brand differentiation and profitability of BLS globally. With a focus on science, innovation and sustainability, this role leads a high-performing team that establishes Labcorp as a leader in the drug development industry. The role is an integral member of the BLS commercial leadership team, with responsibility for developing and driving marketing strategy and exceeding the ED and CLS business units short and long-term objectives.

Head of Global Marketing, Tech & Data Solutions: This newly-established role focuses on the growing portfolio of technology and data solutions Labcorp offers its customers. The individual will be responsible for developing and executing comprehensive marketing strategies to promote our technology and data products. This role requires a deep understanding of market trends, data analytics, and the ability to create compelling marketing campaigns that drive brand awareness, lead generation, and customer engagement.

Key Responsibilities (BLS Marketing):

Strategic Leadership in Marketing:

• Lead global marketing strategy for Labcorp’s BLS business segment comprising ~$2.8 billion in annual revenue.
• Influence the BLS Executive Team with insightful marketing, solution and customer strategies that support growth and business goals.
• Partner closely with sales to ensure alignment between marketing and sales strategies; marketing tactics; department roles and responsibilities; and a clear and effective commercial strategy across key segments.
• Support business decisions with objective data, including conducting market, customer and competitive research, performing financial analysis and assimilating internal expertise/experience.

Brand Development:

• Enhance Labcorp’s brand preference with biopharma audience strengthening our reputation in science, innovation and delivery.
• Drive competitive differentiation by designing and implementing unique value propositions across various channels, in collaboration with leaders, account teams and sales.

Regional Marketing Expansion in Asia-Pacific:

• Lead regional marketing efforts and localize strategy for maximal impact in the Asia-Pacific region, with a focus on growth strategies for Japan, Korea and China.
• Act as a strategic partner to regional leadership, advocating for innovative marketing approaches and setting go-to-market strategies for new ventures.

Customer Segmentation and Insights:

• Working with Labcorp’s customer insights team, create the BLS customer segmentation strategy that informs go-to-market strategies.
• Be the voice of the customer to the business teams by leveraging market research, customer research and other methods to develop insights.

Growth Opportunities and Innovation across two business units

• Develop new ways to generate demand.
• Increase qualified leads and pipeline value.
• Support sales opportunities, especially for high-value deals.
• Identify opportunities for BLS to grow by addressing unmet customer needs, understanding competitive dynamics and leveraging customer data.
• Define and launch new products and services and play leadership role in the BLS innovation and growth strategy.
• Prioritize work, product launches and projects based on opportunity for growth and business needs.
• Collaborate with other Labcorp teams to connect BLS capabilities and services to the broader Labcorp products/services/solutions.
• Partner with BLS and other leadership stakeholders to drive business development opportunities by identifying, analyzing and valuing potential acquisitions, partnerships, investments, licensing and other strategic growth opportunities for the business.

Team Leadership and Development:

• Lead a global team of marketing professionals across a broad portfolio of laboratory service offerings to support clinical trials, from early stage to commercialization.
• Exhibit strong leadership across the Global Marketing function, influencing policies, actions, and culture aligned with Labcorp leadership values.
• Foster a culture of agility and collaboration, empowering team members to excel and take on greater responsibilities.

Key Responsibilities (Tech & Data Solutions Marketing – BLS and DX):

This is a newly-created role, and will require strategy development working with business, IT and product leaders. As the marketing leader, this role will oversee a small team and be supported by the broader marketing team to achieve the following:

• Strategy Development: Define the strategy for positioning these products, and connecting them to Labcorp’s overall product/service portfolio. Design and implement innovative marketing strategies to promote technology and data products. Define the go-to-market, positioning and launch approach for technology and data products and services.

• Opportunity Development: Plan, execute, and oversee marketing efforts that drive awareness of our technology and data solutions, differentiate Labcorp, and generate new business opportunities.

• Inform Product Development: Working with our business, IT, product and digital teams, influence and inform products with technology based on customer insights and market research.
• Collaboration: Work closely with product development, sales, and other departments to ensure alignment of marketing strategies with business goals.

Minimum Qualifications:

• Bachelor’s degree in marketing- or communications-related majors or business administration; MBA strongly preferred.
• Proven experience in marketing, preferably in the technology or healthcare industry.
• Over 15 years of experience in B2B marketing.
• Exceptional communication skills, with proven engagement with senior leadership and diverse audiences.
• Expertise in demand generation and marketing strategies aimed at finding new growth opportunities in the business.
• Proven collaborative leadership abilities, with a track record of motivating teams and forging strong organizational partnerships.
• Strategic thinker with the capacity to transform data and insights into actionable business strategies.
• Global mindset with experience in multicultural marketing and a deep understanding of regional business dynamics.
• Product management and lifecycle strategy experience leading new service/product concepts from business case creation through development to launch.
• Influence leader - can gain alignment to support goals, and bridge organizational silos by integrating marketing and other disciplines; and ensure that global and regional marketing teams work interdependently.

Application Window: position will close on 10/10/24

Pay Range: $250,000 - $325,000 annually with bonus and equity

All job offers will be based on a candidate’s skills and prior relevant experience, applicable degrees/certifications, as well as internal equity and market data.

The position is also eligible for an annual bonus under the Labcorp Bonus Plan. Bonuses are payable based on corporate and/or business segment performance and are subject to individual performance modifiers.

Benefits: Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan. Casual, PRN & Part Time employees regularly scheduled to work less than 20 hours are eligible to participate in the 401(k) Plan only. For more detailed information, please click here. 

About Labcorp

Labcorp (NYSE: LH) is a global leader of innovative and comprehensive laboratory services that helps doctors, hospitals, pharmaceutical companies, researchers and patients make clear and confident decisions. We provide insights and advance science to improve health and improve lives through our unparalleled diagnostics and drug development laboratory capabilities. The company's more than 67,000 employees serve clients in approximately 100 countries, provided support for 84% of the new drugs and therapeutic products approved in 2023 by the FDA, and performed more than 600 million tests for patients around the world. Learn more about us at www.labcorp.com.

Labcorp is proud to be an Equal Opportunity Employer:

As an EOE/AA employer, Labcorp strives for diversity and inclusion in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications of the individual and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy or other medical conditions/needs), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic.

We encourage all to apply

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