Head of Global Brand Strategy

About GetYourGuide

GetYourGuide is the globally leading marketplace for unforgettable travel experiences. Travelers use GetYourGuide to discover the best things to do in a destination. Since its founding in 2009, people from all over the world have booked more than 150 million tours, activities, and attraction tickets through GetYourGuide. Powered by a global team of over 800 travel experts and technologists, we are headquartered in Berlin and have 17 local offices around the world. Visit our careers website to learn more.

The Role:

We are looking for a strategic leader to shape the Global Brand at GetYourGuide. This is a rare and exciting opportunity to be part of the team taking our brand to the next level and thereby meaningfully contributing to the company’s objective of Building the #1 household brand of travel experience. Reporting to the VP of Brand, you’ll be responsible for developing and executing our strategy to grow the direct traffic to GetYourGuide

Please note this role will be based out of our Berlin headquarters, it is essential the successful candidate is based or happy to relocate to Berlin. We do offer relocation and visa support which we can discuss further during interview stage.

You will: 

• Develop and execute on our global brand strategy, with the Brand VP, one of the key focuses for GetYourGuide. Work closely with our local markets, product team and the growth marketing organization, across the business (Direct traffic, Brand Equity etc)
• Build global frameworks to support the goals of the brand strategy, with the likes of Product, Growth Marketing and more 
• Develop and manage global platforms to drive both direct and paid traffic to our platform, for example, Originals by GetYourGuide 
• Be the consumer and brand champion at GetYourGuide, responsible for ensuring our entire business understands our brand equity and how it embeds into their work 
• Bridge the gap between our local plans and our growth plans by building a strong mid-funnel execution for our consumers

Who you are: 

• 10+ years of experience in Brand Management - with experiences in Brand strategy, product marketing as well as Brand Marketing operations
• Proven expertise in working in collaboration with Tech and Product organizations to benefit the business and the consumer
• Analytical and data driven with clear understanding of KPIs and how they drive strategic decisions (Brand awareness, direct growth, CLV, NR…).
• Excellent interpersonal and communication skills with high capacity to collaborate with internal teams as well as external partners.
• A healthy balance between brand strategy, ability to bring up new ideas and operational excellence.
• Proven experience in growing a brand in the digital ecosystem; good understanding of the KPI’s and the success factors of all channels.
• Positive spirit and can do attitude, appetite to test new ideas and scale if successful.
• Outstanding organizational and prioritization skills, with the ability to manage multiple projects in a fast-paced, high volume environment.
• Experience in travel or marketplace or consumer goods is a plus.

• Invest in your development with an annual personal growth budget
• Enjoy flexibility with a hybrid work-from-home and telecommuting policy
• Save on transportation costs with discounted public transportation tickets
• Support your loved ones with generous maternity and paternity leave policies

And more...

Unlock your full potential and join our mission to create unforgettable experiences for millions around the world. If you have the skills and passion for joining our team, we invite you to apply by submitting your CV/resume in English through the form below. Check out how we hire for tips and visibility into our process and check out life at GetYourGuide. If you have any further questions, please do not hesitate to contact us via [email protected].

Our commitment is that every qualified person will be evaluated according to skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with the application. 

We want to ensure your safety during the application process. Please be aware of potential scammers impersonating GetYourGuide recruiters. Remember, GetYourGuide never requests payment or sensitive personal information during recruitment. All official job opportunities are exclusively posted on our Careers page. If you suspect fraudulent activity, report it to [email protected]. Stay vigilant and protect yourself from recruitment scams.

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