Head of General Trade (Sales Director)

Loom Solar is building India's Smart Home Energy Company, enabling every household to become energy independent through solar panels, hybrid inverters, lithium batteries, and intelligent energy solutions.

We are looking for a visionary Head of General Trade (GT) to build India's largest and most productive distribution network for residential solar and energy storage products.

This role is responsible for driving profitable growth through dealers, distributors, retailers, electricians, installers, and channel partners across India.

To build a high-performance General Trade organization capable of delivering sustainable, profitable growth by expanding Loom Solar's presence in every district, town, and city in India.

The Head of GT will create the sales strategy, channel architecture, operating rhythm, people capability, and execution discipline required to scale the business from thousands to tens of thousands of channel partners.

• Develop and execute the national General Trade strategy.
  
• Expand dealer and distributor coverage across all states.
  
• Increase market penetration in Tier 2, Tier 3, and rural markets.
  
• Build district-wise expansion plans.
  
• Create a scalable channel development model.
  

Own national GT revenue and profitability.

Responsible for:

• Monthly sales targets
  
• Channel growth
  
• Category growth
  
• Product mix
  
• Market share
  
• Repeat business
  
• New customer acquisition
  

Lead expansion of:

• Distributors
  
• Dealers
  
• Retailers
  
• Electricians
  
• Installers
  
• System Integrators
  

Create clear eligibility criteria, onboarding SOPs, and productivity benchmarks for every partner category.

Lead a nationwide sales organization including:

• Regional Sales Managers
  
• Zonal Managers
  
• Area Sales Managers
  
• Territory Sales Officers
  
• Business Development Managers
  

Build a culture of:

• Ownership
  
• Accountability
  
• Execution excellence
  
• Customer obsession
  
• Continuous learning
  

Design programs for:

• Dealer profitability
  
• Distributor ROI
  
• Loyalty programs
  
• Partner certification
  
• Sales training
  
• Technical education
  
• Business growth workshops
  

Ensure partners become long-term business collaborators.

Establish world-class execution through:

• Daily sales reviews
  
• Weekly business reviews
  
• Monthly operating reviews
  
• Forecast accuracy
  
• CRM adoption
  
• Lead management
  
• Pipeline management
  
• Beat planning
  
• Territory management
  

Own:

• Pricing discipline
  
• Trade schemes
  
• Incentive programs
  
• Credit management
  
• Collections
  
• Inventory health
  
• Distributor ROI
  
• Working capital efficiency
  

Collaborate with:

• Marketing
  
• Product Management
  
• Supply Chain
  
• Finance
  
• Manufacturing
  
• Service
  
• Digital
  
• HR
  

Ensure seamless execution from demand generation to customer satisfaction.

Continuously monitor:

• Competitor activities
  
• Pricing
  
• Product launches
  
• Consumer trends
  
• Channel feedback
  
• Policy changes
  
• Emerging opportunities
  

Translate insights into business action.

• Revenue achievement
  
• Volume growth
  
• Gross margin
  
• EBITDA contribution
  
• Market share
  
• Product category growth
  

• Active distributors
  
• Active dealers
  
• New partner acquisition
  
• Geographic coverage
  
• Product availability
  
• Outlet productivity
  

• Sales per ASM
  
• Sales per distributor
  
• Sales per dealer
  
• Repeat purchase rate
  
• Lead conversion
  
• Average order value
  

• Forecast accuracy
  
• Inventory turnover
  
• Collection efficiency
  
• CRM adoption
  
• On-time order fulfillment
  

• Dealer satisfaction score
  
• Distributor retention
  
• Service turnaround time
  
• Net Promoter Score (NPS)
  

• MBA from a reputed institute preferred.
  
• Bachelor's degree in Engineering, Business, or Commerce.
  
• 12–18 years of sales leadership experience.
  
• Minimum 5 years leading a national General Trade business.
  

Experience in one or more of the following:

• Solar
  
• Electricals
  
• Consumer Durables
  
• Building Materials
  
• Batteries
  
• Inverters
  
• Home Appliances
  
• FMCG (GT)
  
• Paints
  
• Pipes
  
• Industrial Distribution
  

• P&L Management
  
• Business Strategy
  
• Distribution Management
  
• Revenue Growth
  
• Market Expansion
  
• Channel Sales
  

• General Trade
  
• Territory Planning
  
• Sales Forecasting
  
• CRM
  
• Negotiation
  
• Key Account Management
  
• Sales Coaching
  

• Team Building
  
• Talent Development
  
• Change Management
  
• Performance Management
  
• Decision Making
  
• Stakeholder Management
  

• Sales Analytics
  
• Financial Analysis
  
• Market Intelligence
  
• Pricing Strategy
  
• ROI Analysis
  

The ideal candidate:

• Thinks like a CEO.
  
• Executes like a world-class Sales Director.
  
• Coaches like a mentor.
  
• Builds relationships like an entrepreneur.
  
• Uses data to make fast, informed decisions.
  

What we offer?

1.     Freedom : We allow you freedom to “follow your passion”

2.     Opportunity to work with India’s fastest growing SMB Company

3.     Regular Training of Professional Skills such as Leadership, Problem Solving and Product offerings.

4.     Multifold chances increase to build the career in Solar Energy Sector

5.     Exponential Growth in Salary and other remuneration

6.     Great learning curve and hand on experience with leadership team about solar in future