Head of Events

Posted 2 Days Ago
Be an Early Applicant
San Francisco, CA, USA
In-Office
180K-250K Annually
Mid level
Software • Database
PlanetScale brings you the fastest databases available in the cloud, offering both Postgres and Vitess/MySQL.
The Role
Own PlanetScale's end-to-end events strategy and execution across developer experiences, conferences, dinners, meetups, and hybrid formats. Set creative standards, manage budget and vendors, build a global events calendar, drive measurable outcomes (developer acquisition, product adoption, pipeline), and operate as a hands-on individual contributor while growing the function.
Summary Generated by Built In

PlanetScale is growing rapidly and reinventing the database space. Our database platform offers developers the fastest and most reliable Postgres and Vitess/MySQL databases, enabling businesses to efficiently handle data and workloads of all sizes. 

PlanetScale is backed with over $100M in venture financing from top-tier VCs including a16z, Kleiner Perkins, SignalFire, and Insight Venture Partners. And we serve some of the most innovative companies in the world such as Block, Anysphere (Cursor), MyFitnessPal, Etsy, Kick, and thousands more. Our customers entrust us with what is often their most precious digital asset, their data, so the stakes couldn’t be higher.

We’re looking for a Head of Events to own the strategy and hands-on execution of high-impact experiences that connect developers, engineering leaders, customers, and the broader tech community with PlanetScale.

What’s the job to be done?
  • Own the end-to-end events strategy and portfolio for PlanetScale, spanning owned developer experiences, conference presence, sponsored/partnered events, executive dinners, pop-up activations, meetups, field programs, and hybrid/digital formats.
  • Set the creative and experiential bar, bringing a strong point of view on design, storytelling, branding, and details so every touchpoint (booth, merch, venue, food, etc) reflects PlanetScale’s brand and stands out.
  • Drive measurable outcomes in developer acquisition, product adoption, community growth, pipeline, and brand love. Define the metrics that matter and hold the program accountable to them.
  • Build and manage a global events calendar. Evaluate, prioritize, and execute a disciplined portfolio of events.
  • Own and manage the events budget with clear ROI frameworks, financial discipline, and the ability to reallocate based on performance data.
  • Manage vendors, agencies, venues, AV, and creative partners; hold external partners to the same quality standard expected internally.
  • Operate as a highly hands-on individual contributor while setting strategy. This is a lean role where you’ll both define the vision and drive the majority of the execution yourself, while building the foundation to grow the function over time.
  • Innovate on format: bring fresh thinking beyond traditional conference booths (hackathons, build-alongs, intimate technical roundtables, hybrid experiences, unique activations, executive events).
These attributes best describe you
  • You have experience running or heavily contributing to events for developer or highly technical audiences, whether from an events, experiential marketing, field marketing, or Developer Relations background. You know what resonates with engineers and builders versus what feels like generic marketing.
  • You have strong taste and creative vision. You can point to events you’re proud of and articulate why specific design, content, experience, and logistical choices mattered.
  • You are both strategic and highly operational. You’re comfortable setting direction and then rolling up your sleeves to make it happen.
  • You thrive in cross-functional, matrixed environments and can influence without pure authority across Sales, DevRel, Marketing, Brand, and leadership.
  • You are comfortable with ambiguity, speed, and high ownership. PlanetScale moves fast. You bias toward action while protecting quality.
  • You enjoy wearing multiple hats and are energized by a high-IC role rather than pure people management.
What you will need
  • 3+ years of experience in events, experiential marketing, field marketing, Developer Relations, or developer community roles, with meaningful ownership of strategy and execution. 
  • Experience working with developer, engineering, or technical audiences.
  • Demonstrated ability to manage event budgets and deliver measurable results.
  • Experience producing or significantly contributing to a mix of owned events, conference presence, executive/customer dinners, meetups, and field activations.
  • Excellent project management, vendor management, and stakeholder management skills.
  • Willingness and ability to travel frequently (often 30%+ depending on the calendar) to attend, oversee, and host events.
  • Willingness and ability to work evenings and weekends as needed for events.
  • Strong communication skills and the ability to represent PlanetScale with polish and authenticity in high-stakes settings.
  • This job requires you to work from our San Francisco office at least 3 days a week.
What else will help you be successful
  • Prior experience in developer tools, infrastructure, or databases.
  • Background in Developer Relations or developer community building.
  • Experience with hybrid or digital-first formats alongside in-person.
  • Existing relationships in the developer conference and events ecosystem.
  • Comfort creating or guiding technical storytelling and working closely with DevRel and Product on content and speakers.
Why PlanetScale

We’re redefining how high-growth companies manage data at scale, and we work with some of the most exciting brands in gaming, consumer tech, AI, and B2B SaaS. PlanetScale already has one of the strongest technical communities online. Engineers appreciate our technical content and love our product. What we haven't fully built yet is the real-world version of that, and as Head of Events, that vision is yours to own.

PlanetScale is a profitable company with a philosophy centered around building small teams of p99 individuals and is recognized as one of the fastest growing companies in America.

At PlanetScale we believe in supporting people to do their best work and thrive no matter the location. Our mission is to build a diverse, equitable, and inclusive company. We strive to build an inclusive environment where all people feel that they are equally respected and valued, whether they are a candidate or an employee. We welcome applicants of any educational background, gender identity and expression, sexual orientation, religion, ethnicity, age, citizenship, socioeconomic status, disability, pregnancy status, and veteran status.

If you have a disability, please let us know if there’s any way we can make the interview process better for you; we’re happy to accommodate!

Total Compensation and Pay Transparency

An employee’s total compensation consists of base salary + variable comp where appropriate + benefits + equity. A member of our Talent Acquisition team will be happy to answer any further questions when we engage with you to begin the interview process.

Base salary range: $180,000 – $250,000 USD

Skills Required

  • 3+ years of experience in events, experiential marketing, field marketing, Developer Relations, or developer community roles with meaningful ownership of strategy and execution.
  • Experience working with developer, engineering, or technical audiences.
  • Demonstrated ability to manage event budgets and deliver measurable results.
  • Experience producing or significantly contributing to owned events, conference presence, executive/customer dinners, meetups, and field activations.
  • Excellent project management, vendor management, and stakeholder management skills.
  • Willingness and ability to travel frequently (often 30%+ depending on the calendar).
  • Willingness and ability to work evenings and weekends as needed for events.
  • Ability to work from San Francisco office at least 3 days a week.
  • Strong communication skills and ability to represent the company in high-stakes settings.
  • Prior experience in developer tools, infrastructure, or databases.
  • Background in Developer Relations or developer community building.
  • Experience with hybrid or digital-first formats alongside in-person.
  • Existing relationships in the developer conference and events ecosystem.
  • Comfort creating or guiding technical storytelling and working with DevRel and Product on content and speakers.
Am I A Good Fit?
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The Company
HQ: San Francisco, CA
105 Employees
Year Founded: 2018

What We Do

Our Postgres and Vitess databases deliver exceptional speed and reliability, with Vitess adding ultra scalability through horizontal sharding. Our blazing fast NVMe drives unlock unlimited IOPS, bringing data center performance to the cloud. We offer a range of deployment options to cover all of your security and compliance requirements — including bring your own cloud with PlanetScale Managed. PlanetScale powers Tier 0 databases at companies like Slack, block, Etsy, intercom, Cursor, MyFitnessPal, and Barstool Sports. Our Offerings Vitess allows MySQL databases to scale horizontally through explicit sharding — enabling a shared nothing architecture distributing data across thousands of nodes, all routed through a single database connection. PlanetScale Postgres starts at $5 per month and gives you a fully managed PostgreSQL cluster built for performance and reliability, offering first-class tooling without sacrificing developer experience. Available in AWS and GCP. High availability clusters deliver automatic failover across three availability zones. Neki is our next-generation Postgres sharding architecture inspired by everything we have learned building Vitess: a fresh design from first principles to bring massive scale and reliability to PostgreSQL workloads.

Why Work With Us

Our philosophy is to attract the best talent and to support them doing amazing things where they are the most comfortable and productive. We have a highly distributed, remote forward team with employees across the United States and the globe.

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