The Role
The Head of Engagement Marketing leads YouVersion's global engagement strategy, overseeing communication ecosystems, lifecycle marketing, data-driven growth, and cross-functional partnerships to enhance user engagement with Scripture.
Summary Generated by Built In
Life.Church wants to make a lasting difference in your life, in our community, and in the world. Our mission is to lead people to become fully devoted followers of Christ. That mission drives everything we do. The Head of Engagement Marketing (YouVersion Team Leader) is primarily responsible for defining and leading YouVersion’s global engagement strategy across Marketing Strategy & Global Hub Communications, Growth & Journeys, and Social Media. This role stewards a unified communication ecosystem that aligns messaging, automation, platform presence, and global campaigns to help millions engage with God’s Word every day. The YTL of Engagement ensures these teams operate as one cohesive strategy, architecting meaningful user journeys from first touch to lifelong Scripture engagement while driving measurable engagement and ministry impact outcomes. The YTL of Engagement collaborates with their CTL/CML to cast vision, provide direction, and lead ministry efforts within their area of influence to outcomes that further Life.Church’s mission and reach people for Christ.
YouVersion was created by the local church in 2007 and remains a ministry of Life.Church today. At Life.Church, our mission is to lead people to become fully devoted followers of Christ. Our team is committed to reaching people worldwide through innovative technology. And YouVersion is one of the ways we get to do that. Life.Church is a multi-site Christian church meeting in the United States and globally at Life.Church Online.
What You'll Do
- Define and lead YouVersion’s global engagement strategy across owned, earned, and automated communication channels.
- Establish a unified engagement framework aligning lifecycle marketing, social presence, and campaign planning into one cohesive system.
- Define and drive success metrics and KPIs tied to activation, retention, engagement depth, and ministry impact.
- Architect and oversee a seamless user communication journey from first interaction through lifelong Scripture engagement.
- Steward the holistic communication ecosystem and global communication calendar.
- Ensure coordinated campaign planning and execution across platforms, automation, and Global Hubs.
- Maintain consistent brand positioning, messaging, and value proposition across all engagement touchpoints.
- Guide segmentation, localization, and regional communication strategies to support global effectiveness.
- Ensure theological and cultural integrity across diverse global audiences.
- Provide strategic oversight of journey marketing strategy and supporting marketing technology systems.
- Ensure triggered workflows, personalization strategies, and behavioral data activation scale effectively across regions.
- Align behavioral insights with spiritually meaningful communication moments that drive next steps.
- Champion testing frameworks, experimentation, optimization, and continuous improvement.
- Ensure automation and growth strategies advance ministry outcomes alongside operational effectiveness.
- Provide global direction for YouVersion’s social presence, including platform growth and content strategy.
- Ensure social engagement integrates with broader lifecycle journeys and campaign priorities.
- Balance consistent brand voice with empowered localized expression across Global Hubs.
- Lead and develop teams across Marketing Strategy & Global Hub Communications, Growth & Journeys, and Social Media.
- Build alignment and shared direction across distributed global hub leaders.
- Partner closely with Product, Data, Engineering, Donor Development, and Strategic Partnerships to enable integrated engagement strategies.
- Communicate engagement strategy, progress, and outcomes clearly to senior and executive leadership.
Lead Global Engagement Strategy
Steward Communication Ecosystem & Brand Alignment
Oversee Lifecycle, Automation & Data-Driven Growth
Oversee and Direct Social & Platform Engagement
Lead Teams & Cross-Functional Partnership
Skills Needed to Succeed
- Excellent verbal, written, and interpersonal communication skills with the ability to lead through influence and collaboration.
- Strong strategic thinking and systems orientation across complex, multi-channel environments.
- Demonstrated leadership capability with experience developing and guiding high-performing teams.
- Understanding of lifecycle marketing, social strategy, marketing technology ecosystems, and personalization approaches.
- Analytical mindset with a data-informed approach to decision-making and optimization.
- Ability to initiate new processes, provide clarity, and navigate ambiguity in a global ministry context.
- High school diploma or GED.
- 8+ years of experience in engagement strategy, lifecycle marketing, digital marketing, communications, or related disciplines.
- Experience leading multi-channel engagement strategies at scale.
- Proven success leading teams and cross-functional initiatives toward unified outcomes.
- Experience managing global or multi-regional communication strategies.
- Experience working with global or distributed teams preferred.
Benefits We Offer
・ Paid parental leave, including maternity, paternity, and adoption leave.
・ Generous employer-paid leave for the use of vacation, sick time, and other qualifying reasons.
・ Innovative and comprehensive Medical, Dental, and Vision insurance that provides team members with useful resources and savings to navigate their holistic health.
・ Life insurance policy provided for all staff members at 2x annual salary at no cost. Additional life insurance coverage is available to purchase.
・ Short-Term and Long-Term disability is covered at 100% for full-time qualified staff members.
・ Comprehensive wellness and mental health benefits allow staff to proactively invest in their physical and emotional health.
・ Generous 401(k) retirement plan allowing a team member to have up to 12.5% (including employee contribution, employer match, and employer discretionary contribution) contributed into their account in their first year. It doesn’t stop there—the more years on staff, the greater the investment!
・ $160 annually in development dollars for team members to invest in their professional growth.
・ Casual dress and work environment.
・ And much more!
Our Beliefs, Culture, and Commitment to Diversity
At Life.Church, every staff member, and intern is a minister and is expected to engage in the church's ministry fully. We consider ministry readiness and an individual’s capacity to represent Life.Church’s beliefs as a minister during the selection process for all staff and intern positions. An essential function within every position held by a staff member or intern at Life.Church is to uphold and represent the beliefs of Life.Church. Learn more about what we believe at Life.Church.
While we unite around our mission, we know unity doesn’t mean uniformity. Our calling is too great, and our mission is too important not to be intentional about strengthening our team through diversity. We know that diverse perspectives in race, ethnicity, background, age, and gender are essential to reaching the world for Christ. To learn more about how we strengthen our team through diversity, visit our careers page.
All data collected in our application process, from resume collection to application questions, is used for recruitment purposes only.
Top Skills
Automation Tools
Digital Marketing
Marketing Technology Systems
Social Media
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The Company
What We Do
Life.Church is one church in multiple locations, meeting across the United States and globally at Church Online. Our mission is to lead people to become fully devoted followers of Christ. We are risk-taking, irrationally generous, spiritual contributors who bring our best, laugh hard, and honor God with integrity.
