At Dyson, we solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re driven by progress and thrive on the challenge of relentless improvement.
We are passionate about taking care of our shoppers and owners. Selling directly to our global customers is central to our business strategy, allowing us to offer exclusive machines and cultivate unique owner relationships that only Dyson can provide. By leveraging our strong brand and customer loyalty, the E-Commerce team is responsible for driving Dyson’s growth via the online shopping experience.
About the roleAs our Head of E-Commerce, you will:
Set the market vision for E-Commerce sales and experiences, driving strategic direction and execution across existing and new channels.
Define and implement long-term strategies to build sustainable e-commerce businesses, aligning with local market dynamics and Dyson Group principles.
Drive performance of E-Commerce channels, including Direct-to-consumer and Indirect channels, taking accountability for the P&L.
Ensure operational excellence in site development, order fulfilment, and system implementations to support sales growth and business opportunities.
Contribute to aggressive growth strategies for direct business, implementing global strategies and leading execution across customer touchpoints.
Lead cross-functional collaboration to ensure consistent delivery of e-commerce strategies by various customer-facing functions.
Build and develop high-performing teams, providing leadership, motivation, and capability development to drive long-term growth.
Manage business and P&L, working with partners across the organization to achieve targets and identify opportunities for growth.
Oversee business planning processes, including forecasting, budget planning, and monthly estimates, to support strategic decision-making.
Drive continuous improvement and innovation in e-commerce operations, leveraging data-driven insights and industry best practices.
To succeed in the role, we expect you to have:
More than eight years’ extensive experience in E-Commerce or Sales, preferably in premium branded products/retail, demonstrating a strong passion for E-Commerce and relevant market knowledge.
Proactivity, with a demonstrated ability to quickly adapt into a new organization, and high energy level.
Hands-on mentality, coupled with a dynamic and collaborative personality, thriving in fast-paced and continuously changing environments.
Creative and entrepreneurial mindset, viewing ambiguity as opportunity, and always driven by a desire to win and for continuous improvement.
Strong team player and leader, approachable and supportive, with a commitment to nurturing talent and developing others.
Fluent English.
Exceptional change driver and influencer, able to rally organizations across functions and levels to drive transformative change, with a commercial orientation that identifies and capitalizes on revenue and profit opportunities.
Strategic thinker who can balance long-term vision with short-term deliverables, comfortable navigating complexity and change in matrixed structures, and capable of synthesizing market insights into actionable strategies.
Strong communicator, able to articulate technical issues in simple laymen’s terms, with a keen eye for detail particularly within a digital setting.
Data-led mindset, utilizing data to enable business decisions and drive actionable insights, and leading the development of a data-first approach within the team and wider business.
At Dyson, Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial, Lifestyle, and Health Benefits, we provide support tailored to every stage of life and the moments that matter most.
At Dyson, our vibrant campus culture is built on in-person collaboration, creativity, and shared learning. Working side by side not only fuels our innovation, but also creates a strong sense of belonging. To nurture this dynamic and inclusive environment, we do not offer a regular hybrid working arrangement.
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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
What We Do
At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds.
Dyson employs over 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education.
Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world.
The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas






