Head of E-commerce operation (DTC)

Job Title: Head of E-commerce operation (DTC)  
Position Type: Full-Time  
Location: Remote in USA/Beijing
Salary Range: USD $ 280，000-430，000
Job ID#: 154971
Job Description:  
We are seeking a seasoned professional to lead the design, build-out, and operation of a direct-to-consumer (DTC) e-commerce system for the global collectible toy market. This role involves full-cycle ownership of business model design, team structure, product strategy, marketing activation, user experience, and performance optimization — all grounded in a deep understanding of global youth culture and e-commerce best practices.
Responsibilities:
- Lead the strategic development and implementation of a DTC e-commerce model for global collectible toy products. Design agile and scalable operations tailored to international market characteristics and user preferences, including product curation, marketing, transactions, and customer service.
- Build and manage a high-performing product selection team. Identify valuable collectible toy resources globally and curate a distinctive merchandise library. Use market research and data analysis to identify trends and introduce differentiated, high-potential products.
- Develop and execute comprehensive omnichannel marketing plans. Combine social media, content marketing, SEO, and digital advertising to grow online presence, while leveraging offline opportunities like pop culture events and themed exhibitions to enhance brand affinity and user engagement.
- Establish a user-centric operations framework by refining the customer journey, improving interaction design, and building a responsive customer support structure. Strive for excellence in user satisfaction and service quality to enhance brand reputation.
Requirements:
- 5+ years of experience in direct-to-consumer e-commerce operations, with at least 3 years in global collectible toy or lifestyle categories. Demonstrated success in building and managing full DTC systems from the ground up.
- Strong market awareness and product curation skills. Familiarity with global toy supply chain ecosystems and extensive vendor relationships. Confident negotiator with commercial acumen.
- Deep understanding of international digital marketing channels and strategies. Hands-on experience with social media operations, content creation, and campaign execution.
- Solid knowledge of user experience design and optimization. Highly proficient in data analytics and comfortable applying insights to drive business decisions.
About Us:  
Founded in 2009, IntelliPro is a global leader in talent acquisition and HR solutions. Our commitment to delivering unparalleled service to clients, fostering employee growth, and building enduring partnerships sets us apart. We continue leading global talent solutions with a dynamic presence in over 160 countries, including the USA, China, Canada, Singapore, Japan, Philippines, UK, India, Netherlands, and the EU.
IntelliPro, a global leader connecting individuals with rewarding employment opportunities, is dedicated to understanding your career aspirations. As an Equal Opportunity Employer, IntelliPro values diversity and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability, or any other legally protected group status. Moreover, our Inclusivity Commitment emphasizes embracing candidates of all abilities and ensures that our hiring and interview processes accommodate the needs of all applicants. Learn more about our commitment to diversity and inclusivity at https://intelliprogroup.com/.
Compensation: The pay offered to a successful candidate will be determined by various factors, including education, work experience, location, job responsibilities, certifications, and more. Additionally, IntelliPro provides a comprehensive benefits package, all subject to eligibility.