Head of Digital Trade

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

Our vision - we are building the planet’s most admired and compelling brand ecosystem

Our purpose - we are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Own it and back yourself - Own the basics, own your role and own the result
• Think without limits - Think, think fast, think fearlessly
• Be relevant - Relevant to our people, our partners and the planet

Are you ready to join the Fearless?

The Role: We are looking for an experienced and commercially driven Head of Digital Trading to lead the strategic trading performance of a portfolio of websites.

Reporting to the Group Head of Digital Trading & Operations, this role is responsible for translating business objectives into trading strategies, commercial priorities and growth plans that drive sustainable digital performance.

Working closely with Product, Technology, Marketing, Analytics and Commercial teams, the Head of Digital Trading will use customer insight, market trends and performance data to identify opportunities, shape future initiatives and improve the effectiveness of the digital trading function.

Key Responsibilities:

Trading Strategy & Commercial Growth

• Define the digital trading strategy, commercial priorities and growth plans across allocated brands and customer segments.
• Identify opportunities to increase revenue, improve customer experience and drive long term profitability.
• Translate business objectives into clear trading priorities and measurable outcomes.

Commercial Planning & Forecasting

• Own the trading planning framework, including annual strategies, seasonal plans and promotional frameworks.
• Establish performance targets, governance structures and reporting frameworks that support business decision making.
• Use market trends, customer insight and performance data to identify future opportunities and risks.
• Ensure customer needs remain at the centre of all commercial and trading decisions.
• Use data and insight to inform decisions and ensure resources are focused on the highest value opportunities.

Product, Technology & Innovation

• Partner with Product and Technology teams to influence roadmap priorities.
• Define future trading capabilities including automation, AI, personalisation and new digital tools.
• Build business cases for investments that drive measurable commercial value.

Leadership & Capability

• Lead and develop a high performing trading team, creating a culture of accountability, collaboration and continuous improvement.
• Build strong relationships across Commercial, Marketing, Product, Technology and Operations functions, providing insight and recommendations to executive stakeholders

• Significant experience leading digital trading, ecommerce or digital commercial functions.
• Strong commercial and analytical capability with experience managing revenue and growth performance.
• Experience developing digital strategies and delivering measurable business outcomes.
• Proven ability to influence senior stakeholders across multiple functions.
• Strong leadership experience with a track record of building and developing high performing teams.
• Knowledge of ecommerce platforms, customer behaviour, optimisation and emerging digital technologies.

Along with your benefits package we also offer a wide range of perks for our colleagues: 

Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values. 

Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work. 

Fearless 1200 – Fearless 1200 is our way of recognising our growth. It’s bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact. Fearless 1200 links how we perform to how we're rewarded – check out the video link to find out more - https://www.youtube.com/watch?v=O0qmvJofMew 

Employee Welfare 

Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free. 

Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support. 

What’s next? 
Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter - this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate one or two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.