Head of Digital Solutions and Capabilities

Posted 19 Days Ago
Be an Early Applicant
Nashville, TN
In-Office
Senior level
Fintech
The Role
Lead digital solutions and capabilities for AllianceBernstein, focusing on marketing technology, platform delivery, team leadership, and cross-functional collaboration.
Summary Generated by Built In

Who You'll Work With:

The Head of Digital Solutions and Capabilities plays a key role in delivering and optimizing AllianceBernstein’s digital marketing technology ecosystem. This leader drives the execution of platform strategy, ensuring AB’s marketing tools, data, and workflows enable personalized, measurable, and scalable client engagement across all regions and channels.

You will lead a global team of marketing technologists and platform specialists, managing the firm’s core MarTech stack — including AEM, CDP, DAM, analytics, and automation systems — while partnering closely with Digital Experience, IT, and Analytics teams to integrate and activate marketing data across the client journey.

What You'll Do:

Platform Delivery and Optimization

  • Lead the day-to-day management and enhancement of AB’s digital platforms, ensuring stability, scalability, and measurable impact.

  • Translate marketing and business goals into platform capabilities and use cases.

  • Partner with IT and Data teams to integrate systems and enable personalized, data-driven marketing.

  • Manage vendor relationships and oversee platform implementations, upgrades, and support.

  • Monitor platform performance, adoption, and ROI using analytics and key performance indicators.

MarTech Enablement and Execution

  • Ensure marketing teams have tools, data, and workflows to deliver campaigns efficiently and effectively.

  • Champion automation, low-code/no-code tools, and AI-driven capabilities to streamline execution.

  • Establish best practices and documentation for campaign setup, tagging, testing, and optimization.

  • Drive process improvements that reduce friction and accelerate marketing delivery.

Cross-Functional Collaboration

  • Partner with stakeholders across Marketing, Sales, Product, and IT to align technology capabilities with business priorities.

  • Build collaborative “fusion teams” combining marketing strategy, analytics, and technology expertise.

  • Support regional marketing teams with scalable frameworks and templates that enable local adaptation.

Team Leadership and Development

  • Lead and mentor a distributed team of MarTech specialists, fostering collaboration and continuous learning.

  • Encourage experimentation, accountability, and technical growth within the team.

  • Promote a culture of shared ownership and cross-functional partnership.

Vendor and Budget Management

  • Manage relationships with key technology partners, ensuring performance and service quality.

  • Oversee budgets, licenses, and renewals in partnership with Procurement and Finance.

  • Evaluate emerging tools and vendors to enhance AB’s digital marketing capabilities.

What We're Looking For:

  • 12+ years of experience in digital marketing, marketing technology, or digital platform leadership, with at least 5 years in a global or enterprise-level role.

  • Proven track record leading global MarTech or digital transformation programs, ideally within financial services, asset management, or data-driven marketing environments.

  • Deep understanding of marketing technology ecosystems: Adobe Experience Cloud (AEM, Target, Analytics), Salesforce Marketing Cloud, Tealium, CDPs, DAMs, AdTech, and analytics tools.

  • Experience with API-driven, composable architecture, and low-code/no-code platforms.

  • Strong grasp of data governance, privacy, and consent management in regulated industries.

  • Demonstrated success in vendor selection, contract negotiation, and lifecycle management.

  • Executive presence and strong interpersonal skills; proven ability to influence senior leaders and cross-functional teams.

  • Strategic and analytical mindset with strong problem-solving skills and financial acumen.

  • Excellent communication and storytelling ability — translating technology outcomes into marketing and business impact.

  • Proven success leading distributed teams and fostering collaboration across global marketing, technology, and data organizations.

  • Experience managing global marketing technology portfolios across multiple markets.

  • Passion for digital transformation, AI, and data-driven marketing innovation.

  •  Ability to balance strategic foresight with practical delivery and execution discipline

About AB 

We are a leading global investment management firm offering high-quality research and diversified investment services to institutional clients, retail investors, and private-wealth clients in major markets around the globe. With over 4,000 employees across 57 locations operating in 26 countries and jurisdictions, our ambition is simple: to be the most trusted investment firm in the world. We realize that it's our people who give us a competitive advantage and drive success in the market, and our goal is to create an inclusive culture that rewards hard work. 

 

Our culture of intellectual curiosity and collaboration creates an environment where you can thrive and do your best work. Whether you're producing thought-provoking research, identifying compelling investment opportunities, infusing new technologies into our business or providing thoughtful advice to our clients, we are fully invested in you. If you're ready to challenge your limits and empower your career, join us! 

Nashville, Tennessee

Top Skills

Adobe Experience Cloud
Adtech
Analytical Tools
Api-Driven Architecture
Cdps
Dams
Low-Code/No-Code Platforms
Salesforce Marketing Cloud
Tealium
Am I A Good Fit?
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The Company
Nashville, TN
4,847 Employees
Year Founded: 1967

What We Do

AllianceBernstein (AB) is a leading global investment management firm that offers high-quality research and diversified investment services to institutional investors, individuals, and private wealth clients in major world markets. We are one of the largest investment management firms in the world, with more than $500 billion in assets under management. We foster a diverse, connected, collaborative culture that encourages different ways of thinking and differentiated insights. We embrace innovation to address increasingly complex investing challenges. And we pursue responsibility at all levels of the firm—from how we work and act to the solutions we design for clients.

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