Head of Digital Marketing - Canada

As the Head of Digital Marketing for Canada, you will shape and lead the digital strategy that connects investors and advisors to our products and insights. Your work will directly support our mission to give clients the best chance for investment success by creating meaningful, data driven digital experiences. You will guide the digital vision across channels, partner with teams across the business, and build a strong foundation that enables relevant and impactful engagement at scale.
**This Hybrid Role (In office Tues-Wed-Thurs) is based in Toronto, Canada**

Responsibilities:

• Develop and drive the digital marketing strategy across paid, owned, and earned channels.
• Establish leading practices, optimize performance across the entire customer journey, and improve return on investment for key business partners.
• Build and maintain a best‑in‑class digital marketing ecosystem that supports personalized and connected experiences for advisors and investors.
• Advance the content strategy to ensure communications are timely, relevant, and personalized across all interactions.
• Manage the paid media budget for both campaign‑based and always‑on programs.
• Define analytics and reporting requirements to ensure data quality, clear attribution, and actionable insights.
• Use performance data to inform strategic decisions, improve targeting, and strengthen customer engagement.
• Partner with marketing technology, and IT teams to develop an enterprise architecture that ensures a fully integrated marketing technology stack. This architecture should align with the target state, adhere to the global design system, and address the needs of the digital marketing team.
• Research and evaluate emerging Marketing Technology product solutions, such as customer data platforms, AI, and machine learning tools, to continuously enhance Vanguard’s marketing capabilities
• Lead a team of digital marketing professionals, providing coaching, development planning, and ongoing feedback. Foster a collaborative, inclusive team culture.
• Manage vendor partnerships to ensure strong performance, accountability, and alignment with marketing goals.
   

Education & Experience:

• Minimum of 10+ years of marketing leadership experience; financial services or asset management experience strongly preferred.   
• Undergraduate degree required; a master’s degree or MBA is an asset.
• Experience managing digital marketing budgets and vendor relationships, with a track record of driving business results.
• Strong understanding of global and matrixed environments, with experience collaborating across regions and diverse stakeholder groups.
• Proficiency in English required; French language skills are an asset.
• Relevant digital marketing credentials (e.g., analytics, Martech, digital strategy) are welcomed.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.