Head of Digital Marketing & Brands

The Opportunity

Are you looking for a supportive, collaborative workplace with great teams and inspiring leaders? You’ve come to the right place. We’re looking for ambitious people who share our values and want to make every day better for people around the world. If this sounds like you, and the career below sounds exciting, we’d like to hear from you.

Position Responsibilities:

• Inspire and lead a team of digital marketing, brand and communication pros, fostering a collaborative and innovative environment to drive success.

• Develop and implement growth marketing strategies to drive customer acquisition and revenue growth. Utilize data-driven approaches to identify opportunities for scaling marketing efforts.

• Become the go-to expert on all things brand and digital marketing related, steering the ongoing development of these initiatives across the company.

• Craft and execute dynamic digital marketing strategies that align with company goals, covering SEO, SEM, social media, email, content marketing and more.

• Plan, execute and optimize data-driven digital marketing campaigns that hit the target and deliver measurable results.

• Analyse campaign performance with analytics tools, providing insightful reports to senior management and highlighting key metrics.

• Develop and implement engaging digital content strategies for websites, microsites and other platforms, ensuring alignment with business objectives.

• Stay ahead of the curve with the latest digital marketing trends and best practices, advocating for fresh ideas to keep efforts innovative and effective within the brand's tone and voice.

• Exhibit a keen eye for creative design and provide feedback on brand-building conceptual and design work from internal creative teams and agency partners.

• Think strategically to make appropriate brand decisions while executing tactics effectively.

• Work seamlessly with cross-functional teams, including marketing, IT, product, and customer service, and collaborate with external partners as needed to ensure projects move forward timely and accurately, staying on budget and on strategy.

• Oversee the planning and organization of corporate events such as corporate galas, townhalls, and conferences, creating unique event engagement experiences and maintaining event NPS above 80 points.

Required Qualifications:

• Proven working experience in Digital Marketing, Branding and Communications, with at least 10-12 years of experience.

• Expertise in identifying target audiences and devising impactful campaigns.

• A deep understanding of the full marketing mix, including digital channels.

• Knowledge and experience in MarTech.

• Possess a creative mindset paired with a strong analytical skills

• Data-driven thinking and a love for numbers.

• Exceptional communication skills.

• Up-to-date knowledge of the latest trends and marketing best practices.

When you join our team:

• We’ll empower you to learn and grow the career you want.

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team, we’ll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].