Decanter is the world's leading wine media brand, serving as the ultimate authority for wine enthusiasts and professionals globally. With a heritage rooted in expert criticism and high-quality journalism, the brand spans a flagship magazine, Decanter Premium (paywall) and the world-renowned Decanter World Wine Awards and Fine Wine Encounters. Its digital ecosystem is designed to serve both a broad global audience and a dedicated inner circle of connoisseurs.
Future plc is a global platform for intent-led specialist media and a FTSE 250 constituent. Future connects people to their passions through high-quality content, proprietary technology, and diversified revenue streams, including advertising, e-commerce, and high-growth digital subscriptions. By leveraging its global scale and data-driven insights, Future ensures its brands, like Decanter, remain at the forefront of their respective industries.
What you'll be doingThe Head of Digital (maternity cover) is responsible for leading the digital strategy to maximise audience growth and accelerate commercial success. You will report to the Managing Director and oversee all digital content, blending instinctive market knowledge with a first-class SEO pedigree to build rankings performance and embed these processes across the team. A primary focus of this role is managing the balance between high-reach, pre-paywall content and exclusive, post-paywall content designed to drive Decanter Premium subscriptions. By blending digital expertise with a passion for high-converting content, the individual will ensure Decanter remains the authoritative voice for global wine enthusiasts, aligning with a data-driven approach to specialist media.
Experience that will put you ahead of the curve- 7-10 years in digital media/publishing with a proven track record in subscription-based models (ideally in lifestyle, consumer, or specialist media sectors like food/wine, travel, or luxury goods).
- Experience driving digital growth, such as increasing subscriber bases by 20%+ through content strategies or campaigns.
- Prior leadership experience in an overseer or managerial capacity, managing cross-functional teams.
- Familiarity with the wine industry or enthusiast communities is advantageous but not essential
- A passion for premium content and user-centric digital experiences.
The expected range for this role is £60,000 - £80,000
This is a Hybrid role from our London Office, working three days from the office, two from home
… Plus more great perks, which include;
- Uncapped leave, because we trust you to manage your workload and time
- When we hit our targets, enjoy a share of our profits with a bonus
- Refer a friend and get rewarded when they join Future
- Well-being support with access to our Colleague Assistant Programmes
- Opportunity to purchase shares in Future, with our Share Incentive Plan
Internal job family level P4
Who are we…We're Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.
We've got ambitious plans that further build on our growth momentum and unlock new opportunities – and we're looking for driven people who want to be a part of it!
Our Future, Our Responsibility - Inclusion and Diversity at FutureWe embrace and celebrate diversity, making it part of who we are.
Different perspectives spark ideas, fuel creativity, and push us to innovate. That's why we're building a workplace where everyone feels valued, respected, and empowered to thrive.
When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It's not just about what you bring to the table — it's about making sure the table has room for everyone.
Because a diverse team isn't just good for business. It's the Future.
Find out more about Our Future, Our Responsibility on our website.
Please let us know if you need any reasonable adjustments made so we can give you the best experience!
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Skills Required
- 7–10 years of experience in digital media or publishing
- Proven track record working with subscription-based models
- Experience driving digital growth through content strategies or campaigns
- Prior leadership experience in an oversight or managerial capacity
- Experience managing cross-functional teams
- Passion for premium content and user-centric digital experiences
- Familiarity with the wine industry or enthusiast communities
What We Do
We are Future. The global platform for specialist media. We create expert original content that connects people to their passions across a portfolio of over 230 phenomenal brands. Through our websites, magazines, events, and social spaces we reach 1 in 3 adults online in the UK and the US. Founded in 1985, we have grown significantly to a global business with over 3,000 colleagues. We are the largest magazine publisher in the UK with a combined circulation of more than 3 million across our publications. We innovate through our proprietary technology, diversify our audiences across new platforms, and acquire and launch new brands every year. We’ve got an ambitious plan to build on our growth momentum and unlock new opportunities. We’re connectors, creators, experience makers
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