About Actian
Actian, a division of HCLSoftware, is the leader in data intelligence. We develop high-performance database technologies (including Ingres, Vector, and Zen) that power the world‚ most demanding industries.
Objective
Hire an amazing head of developer marketing for Actian to own developer growth internally and work with Hackmamba to execute growth initiatives.
Key Responsibilities
- Strategy & Leadership: Define and execute the global developer marketing strategy to drive awareness, adoption, and advocacy among developers and AI/ML engineers. ensuring we speak with an authentic voice across channels and programs.
- Developer Programs: Lead developer acquisition programs, ensuring they deliver measurable developer engagement. Collaborate with Demand Gen on paid marketing for developers, including advertising campaigns targeting AI/ML developers, sponsorships, and experimental acquisition channels. Oversee developer events strategy, including conference sponsorships, speaking engagements, workshops, and creative activations showcasing use cases.
- Community Building: Establish and nurture a vibrant developer community through events, forums, hackathons, and online content. Own and develop key relationships with AI/ML developer communities and influencers (AI research labs, ML Twitter, GitHub AI community, etc.)
- Content & Enablement: Oversee the creation of technical content, tutorials, sample applications, and other resources that empower developers to succeed with our products.
- Collaboration: Work closely with Product, Engineering, Sales, and Marketing teams to align on messaging and ensure a cohesive go-to-market approach. Collaborate cross-functionally to ensure developer needs inform roadmap and messaging.
- Metrics & Optimization: Measure and analyze the impact of developer marketing initiatives, using data to refine tactics and improve engagement over time.
Qualifications
- 7+ years in developer marketing or a closely related field, ideally in a B2B tech or SaaS environment.
- Previous Developer Marketing position required.
- Strong understanding of developer communities, developer tools, and the AI/ML landscape.
- Experience as practitioner in the data and AI field; deep knowledge of databases, application development, and AI/ML.
- Excellent communication skills and the ability to translate technical concepts into compelling narratives.
- Leadership experience and a collaborative mindset to drive cross-functional initiatives.
- Ability to work with and manage agencies and contractors to deliver results.
Skills Required
- 7+ years in developer marketing or a closely related field
- Strong understanding of developer communities, developer tools, and the AI/ML landscape
- Experience as a practitioner in data and AI field
- Excellent communication skills
- Leadership experience
- Ability to manage agencies and contractors
What We Do
Actian enables some of the most data-Intensive enterprises on earth to run their most mission-critical analytics and data management workloads. Thousands of forward-thinking organizations around the globe like Bloomberg, Intuit, Lufthansa, and Citibank trust Actian to help them solve the toughest data challenges and transform how they run their businesses... with data. Actian is majority owned by HCL Technologies (HCL), a next-generation global technology company that helps enterprises reimagine their businesses for the digital age. HCL serves leading enterprises across key industries, including 250 of the Fortune 500 and 650 of the Global 2000.
