Head of Demand Generation

Posted 21 Days Ago
Be an Early Applicant
Hiring Remotely in Boston, MA, USA
Remote or Hybrid
Senior level
Security
We don't just find open source vulnerabilities. We fix them!
The Role
Lead and scale demand generation efforts at Seal Security through hands-on campaign execution, focusing on pipeline creation and technical audiences.
Summary Generated by Built In
Description

About Seal Security

Seal Security’s autonomous agent helps companies automatically remediate open-source vulnerabilities at scale - without breaking production. As software supply chain security becomes critical, Seal sits at the intersection of DevSecOps, AppSec, and engineering productivity, helping teams stay secure without slowing down development.

The Role

Own and scale Seal’s demand generation engine end-to-end. This is a hands-on player-coach role - you’ll define strategy but also execute campaigns yourself. You’ll work closely with the Founders, Sales and Product to drive pipeline creation, conversion, and revenue impact, with a strong focus on technical buyers (security + engineering).

Responsibilities
  • Own pipeline generation targets and planning (by channel, segment, geo)
  • Execute multi-channel campaigns (paid, content, ABM, events) hands-on
  • Drive demand with technical audiences (AppSec, DevOps, engineering leaders)
  • Optimize the full funnel (lead → pipeline → revenue)
  • Partner with Sales on pipeline quality and conversion
  • Measure performance and run continuous experimentation
Requirements
  • 5+ years in B2B SaaS demand generation
  • Experience marketing to technical buyers (engineering / security)
  • Proven ownership of pipeline targets (not just leads)
  • Hands-on executor (recent campaign ownership)
  • Strong understanding of modern demand gen (content, paid, ABM)
  • Experience in early-stage startups (Series A–C)

Nice-to-Haves

  • Experience in cybersecurity in general and in Application Security specifically 
  • Experience building or scaling a small demand gen team

Skills Required

  • 5+ years in B2B SaaS demand generation
  • Experience marketing to technical buyers (engineering/security)
  • Proven ownership of pipeline targets
  • Hands-on executor with recent campaign ownership
  • Strong understanding of modern demand gen
  • Experience in early-stage startups (Series A-C)
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The Company
113 Employees

What We Do

Seal Security’s AppSec Remediation Agent delivers real, human-vetted, production-ready fixes for open source vulnerabilities - resolving risk directly in your applications without slowing teams down.

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