Department: Growth
Reports to: Chief Growth Officer
The Head of Demand Generation owns Easygenerator’s end-to-end demand engine: paid acquisition, website, SEO/GEO, content, and conversion.
This role turns product positioning into high-performing demand programs that drive qualified pipeline, strengthen authority, and improve full-funnel conversion.
A commercially accountable leader, they combine editorial judgment, digital design understanding, and growth discipline to influence pipeline quality and revenue.
Why This Role MattersThis role ensures Easygenerator’s demand engine drives authority, supports enterprise sales, and delivers scalable, measurable pipeline growth.
Core ResponsibilitiesDemand Engine & Pipeline
Own paid, organic, website, and conversion channels.
Translate growth targets into clear priorities and roadmaps.
Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth.
Website & Conversion
Lead website structure, messaging, UX, landing pages, and CRO.
Partner with PMM to ensure clear, differentiated positioning.
Maintain clarity, credibility, and performance across touchpoints.
Paid & Organic Growth
Lead paid acquisition and €2M+ budget allocation aligned to revenue goals.
Optimize for pipeline and revenue impact with strong attribution visibility.
Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline.
Content & Design
Lead revenue-focused content aligned to buyer journey and enterprise sales.
Ensure digital design supports differentiation, clarity, and conversion.
Revenue & Analytics
Own marketing-sourced pipeline targets and key revenue KPIs.
Build quarterly growth plans and improve funnel bottlenecks.
Lead paid, content, web, and design teams.
Establish scalable processes and experimentation frameworks.
Partner closely with PMM, Revenue, and Leadership.
5+ years in B2B SaaS digital growth; 2+ years team leadership.
Proven pipeline growth and €2M+ budget ownership.
Strong expertise in paid, CRO, and SEO/GEO.
Editorial judgment, digital design understanding, and enterprise sales awareness.
Analytical and commercially driven.
Experience in 20M–100M ARR SaaS.
International SaaS exposure.
Close collaboration with PMM and Commercial teams.
Top Skills
What We Do
We believe everyone should be able to turn their knowledge into training—easily, quickly, and at scale. Why? Because your employees know your company best. They hold the company-specific knowledge that drives day-to-day success. And when they can share that knowledge, your whole organization grows stronger.
That's why we built a user-friendly e-learning authoring tool that helps organizations unlock their teams' expertise.
Today, over 50,000 people use Easygenerator to create e-learning tailored to their business. Whether you're in Learning & Development, HR, or any other department, you don't need design or technical experience to get started. You can share your knowledge from day one. That's why more than 2,000 companies use Easygenerator to democratize learning: Danone, Electrolux, Sodexo, and many more.
As the first e-learning authoring solution to launch AI-powered course creation, we've kept our focus clear: help people quickly turn knowledge into training. With a little help from AI, course creation feels less like work and more like getting things done. It's working: we consistently win awards and earn top ratings on user-review platforms like G2.
And because we want to make it as easy for our users as possible, when you need help, we're here. You can chat instantly with our support team—real people ready to assist you in over 120 languages.
