REQUIREMENTS:
• A deep understanding of B2B marketing, especially within the service tech sector is a must.
• Expertise in lead generation strategies, marketing automation, and pipeline management.
• Profound understanding of multichannel marketing for B2B.
• Experience in A/B testing and working with analytics tools like Google Analytics, Hotjar, Amplitude, and/or others.
• Expertise in creating compelling and consistent messaging for target audiences.
• Strong strategic thinking, analytical, and decision-making skills.
• Exceptional communication and leadership abilities.
• Experience managing budgets and optimizing marketing ROI.
• Residency on the East Coast of the USA is a must
SCOPE OF DUTIES:
• Develop and execute a lead generation-focused marketing strategy.
• Collaborate with the executive team to align marketing efforts with overall business objectives.
• Identify and capitalize on market trends, competitor insights, and customer needs.
• Strengthen the company’s brand identity to support lead-generation efforts and ensure consistent messaging across all channels.
• Leverage digital marketing channels to drive high-quality leads.
• Use analytics and performance metrics to refine strategies and report on key marketing KPIs, with a focus on lead generation outcomes.
• Collaborate closely with the Marketing Lead on strategy implementation.
• Partner with cross-functional teams, including sales and operations, to ensure seamless execution of lead generation initiatives.
WHAT WE OFFER:
• Focus on product tech companies with innovative projects and advanced technologies
• Space for implementation of own ideas and opportunity to set up development process according to the personal vision
• Opportunity to earn bonuses based on individual and company performance, recognizing your hard work and contributions to our success
• Company stock options
• IT Kit
• Stable and long-term engagement
• Remote work with the possibility of business travel paid for by the company
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What We Do
Alcor builds tech R&D centers for US tech product companies facing budget freezes, hiring bottlenecks, admin overload, and operational headaches. We help our clients scale in Latin America and Eastern Europe from 10 to 100 developers in a year!
Our all-in-one solution includes:
✔️ Recruitment of Valley-caliber software developers in Mexico, Colombia, Chile, Argentina, Poland, Romania, Ukraine, and Bulgaria with 40% savings compared to other staffing models;
✔️ Employer of Record service for 100% compliant employment solution without the need to set up your legal entity;
✔️ Operational support, covering hardware procurement, office rent, insurance provision, employer branding, HR services, and IT support.
With over 8 years of experience, Alcor can close your position in 2 to 6 weeks and offers access to the top 10% of talent in Latin America and Eastern Europe.
All under a transparent, pay-as-you-go pricing model: no buyout fees, no prepayment, no hidden markups on salaries – you get full cost control.
Top-tier tech companies and unicorns have entrusted their tech R&D centers to us – BigCommerce, People.ai, Pindrop, Sift, Ledger, Dotmatics, Franki, and others.
Rely on Alcor to assist you in swift expansion overseas!
Visit our website www.alcor-bpo.com to further discover the solution or send us a message to see how we can help.
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