Head Of Demand Generation

Posted 6 Days Ago
Be an Early Applicant
Nigeria
Senior level
Healthtech
The Role
The Head of Demand Generation role involves managing and optimizing demand generation strategies to grow the sales pipeline. Responsibilities include developing marketing campaigns across various channels, leading a marketing team, optimizing lead generation processes, and measuring performance KPIs to ensure ROI. The role requires collaboration with product and sales leaders to enhance marketing effectiveness.
Summary Generated by Built In

Description

Reliance Health aims to redefine healthcare accessibility, affordability, and delightfulness in Emerging Markets. Leveraging technology, we've built an integrated health system comprising affordable health insurance, telemedicine services, and a network of partner and proprietary healthcare facilities. This enables us to offer innovative healthcare solutions precisely when our users need them the most. 

The Head of Demand generation at Reliance Health is responsible for the growth of the company’s sales pipeline, by building and optimizing its demand generation machine.

The ideal candidate will bring extensive experience managing demand generation or customer acquisition teams in a SaaS-based company.

Our future head of Demand Generation is a sharp, high-energy, hands-on and results-oriented leader, who can inspire and guide a team of marketers to deliver campaigns that meet aggressive ROI targets.

  • Build and optimize a scalable demand generation machine that delivers the quality demand sales needs to meet aggressive revenue targets.
  • Develop account-based marketing activities across email marketing, digital marketing, SEM and SEO, events, website and more that will drive demand in key enterprise accounts and segments
  • Define and execute marketing automation processes based on best practices
  • Lead a team of experts to deliver highly effective lead generation activities
  • Collaborate with product and sales leaders to analyze the buyer journey and leverage commercial knowledge to optimize the marketing activities
  • Optimize lead flow, data hygiene, lead scoring, and nurture models that align to industry best practices and perform above benchmarks
  • Define and track performance KPI the reflect the ROI of the marketing activities you initiate and manage.


Requirements
  • Build and optimize a scalable demand generation machine that delivers the quality demand sales needs to meet aggressive revenue targets.
  • Develop account-based marketing activities across email marketing, digital marketing, SEM and SEO, events, website and more that will drive demand in key enterprise accounts and segments
  • Define and execute marketing automation processes based on best practices
  • Lead a team of experts to deliver highly effective lead generation activities
  • Collaborate with product and sales leaders to analyse the buyer journey and leverage commercial knowledge to optimize the marketing activities
  • Optimize lead flow, data hygiene, lead scoring, and nurture models that align to industry best practices and perform above benchmarks
  • Define and track performance KPI the reflect the ROI of the marketing activities you initiate and manage.
  • Candidate must be based in Nigeria


Benefits
  • Work alongside & learn from best-in-class talent
  • Join a market leader within the Insurance space
  • Attractive Salary & benefits
  • Fantastic work culture
  • Work and learn from some of the best in the industry
  • Great work-life balance


The Company
585 Employees
On-site Workplace
Year Founded: 2016

What We Do

We use technology to make quality healthcare delightful, affordable, and accessible in emerging markets.

Since 2016, we have worked to combine the power of technology and data with the passion and dedication of a talented group of people devoted to providing great quality healthcare to regions that have typically been overlooked.​

We do this by building an integrated healthcare system where we receive easy install mental payments from individuals and businesses and provide them healthcare through a combination of platforms, services and a fleet of modern clinics we operate alongside other third-party clinical partners.

Similar Jobs

Lagos, NGA
26878 Employees
Hybrid
Nigeria
326 Employees
45K-65K Annually
Lekki, Lagos, NGA
19297 Employees
Nigeria
585 Employees

Similar Companies Hiring

Sage Thumbnail
Software • Healthtech • Hardware • Analytics
New York, NY
44 Employees
Zealthy Thumbnail
Telehealth • Social Impact • Pharmaceutical • Healthtech
New York City, NY
13 Employees
Cencora Thumbnail
Pharmaceutical • Logistics • Healthtech
Conshohocken, PA
46000 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account