The Role
Lead full-funnel demand generation to convert marketing investment into revenue. Own pipeline and MQL targets, paid, email, lifecycle campaigns, budget allocation, attribution and automation infrastructure, sales alignment, and manage a two-person demand gen team.
Summary Generated by Built In
Who we are
Softr is the first AI-native platform for building business apps such as internal tools and client portals, without any code.
If you’re interested in being on the cutting edge of technology and advancing your career at a fast-growing, lean, impact-driven company, then read on…
We launched Softr in 2020 with a single vision: to give 1 billion business users the ability to build the tools they need — without relying on developers, without learning to code.
Softr is now powering over 1 million builders worldwide - including companies like Netflix, Google, Stripe, UPS, and Clay, who build and run the systems that power their business operations.
We’re a fully remote, distributed, and diverse team of curious, ambitious, and driven individuals.
Tasks
Who we're looking for
We're looking for a demand gen leader who can own the full pipeline function — strategy, execution, and the team behind it. You'll manage two existing team members and be the person accountable for turning marketing investment into revenue.
Your responsibilities
* Pipeline and MQL targets — you set the number and you hit it
* Full-funnel strategy across paid, email, lifecycle, and campaigns
* Budget allocation and performance reporting
* Managing and developing a two-person demand gen team
* Marketing automation and attribution infrastructure
* Alignment with sales on lead quality, handoffs, and follow-through
Requirements
What you bring to the table
* 6–8+ years in B2B SaaS demand gen
* At least 2 years managing a team — you know how to coach, not just delegate
* Comfortable owning paid performance and systems, not just strategy decks
* Strong with data — you can build a dashboard, read attribution, and make a budget case
* Experience with PLG or product-led + sales hybrid is a strong plus
* Hands-on with HubSpot or equivalent; knows when to automate and when to keep it simple
* High ownership and grit: You operate like a founder of your function. You don't wait for direction, and you finish what you start.
* Sharp written communication: You can brief content teams, pitch leadership, and write the kind of clear copy that both humans and LLMs reward.
Benefits
Why is Softr the best place to work?
* Fast-growing company and opportunity to make an impact on a large scale.
* Competitive salary and equity options.
* Fully remote and flexible work schedule.
* High ownership, zero bureaucracy. Lean team, get things done mindset.
* Annual company retreat and team gatherings.
* Opportunity to build up sales motion from the ground up and have an outsized impact on the company’s trajectory.
* Work directly with the founders and leadership team.
* Our customers love Softr (1M+ users and growing)! A daily dose of customer love and positive feedback that rewards your work.
* Backed by the best - we are well-resourced, profitable, and backed by best investors, like FirstMark Capital and the world’s best angel investors like [Gokul Rajaram](https://www.linkedin.com/in/gokulrajaram1/), [Scott Belsky](https://www.linkedin.com/in/scottbelsky/), [Brian Balfour](https://www.linkedin.com/in/bbalfour/), [Cristina Cordova](https://www.linkedin.com/in/cristinajcordova/) and more (check out the full list here).
Softr is the first AI-native platform for building business apps such as internal tools and client portals, without any code.
If you’re interested in being on the cutting edge of technology and advancing your career at a fast-growing, lean, impact-driven company, then read on…
We launched Softr in 2020 with a single vision: to give 1 billion business users the ability to build the tools they need — without relying on developers, without learning to code.
Softr is now powering over 1 million builders worldwide - including companies like Netflix, Google, Stripe, UPS, and Clay, who build and run the systems that power their business operations.
We’re a fully remote, distributed, and diverse team of curious, ambitious, and driven individuals.
Tasks
Who we're looking for
We're looking for a demand gen leader who can own the full pipeline function — strategy, execution, and the team behind it. You'll manage two existing team members and be the person accountable for turning marketing investment into revenue.
Your responsibilities
* Pipeline and MQL targets — you set the number and you hit it
* Full-funnel strategy across paid, email, lifecycle, and campaigns
* Budget allocation and performance reporting
* Managing and developing a two-person demand gen team
* Marketing automation and attribution infrastructure
* Alignment with sales on lead quality, handoffs, and follow-through
Requirements
What you bring to the table
* 6–8+ years in B2B SaaS demand gen
* At least 2 years managing a team — you know how to coach, not just delegate
* Comfortable owning paid performance and systems, not just strategy decks
* Strong with data — you can build a dashboard, read attribution, and make a budget case
* Experience with PLG or product-led + sales hybrid is a strong plus
* Hands-on with HubSpot or equivalent; knows when to automate and when to keep it simple
* High ownership and grit: You operate like a founder of your function. You don't wait for direction, and you finish what you start.
* Sharp written communication: You can brief content teams, pitch leadership, and write the kind of clear copy that both humans and LLMs reward.
Benefits
Why is Softr the best place to work?
* Fast-growing company and opportunity to make an impact on a large scale.
* Competitive salary and equity options.
* Fully remote and flexible work schedule.
* High ownership, zero bureaucracy. Lean team, get things done mindset.
* Annual company retreat and team gatherings.
* Opportunity to build up sales motion from the ground up and have an outsized impact on the company’s trajectory.
* Work directly with the founders and leadership team.
* Our customers love Softr (1M+ users and growing)! A daily dose of customer love and positive feedback that rewards your work.
* Backed by the best - we are well-resourced, profitable, and backed by best investors, like FirstMark Capital and the world’s best angel investors like [Gokul Rajaram](https://www.linkedin.com/in/gokulrajaram1/), [Scott Belsky](https://www.linkedin.com/in/scottbelsky/), [Brian Balfour](https://www.linkedin.com/in/bbalfour/), [Cristina Cordova](https://www.linkedin.com/in/cristinajcordova/) and more (check out the full list here).
Skills Required
- 6-8+ years in B2B SaaS demand generation
- At least 2 years managing a team
- Hands-on with HubSpot or equivalent CRM/marketing automation
- Comfortable owning paid performance and systems
- Strong with data: build dashboards, read attribution, make budget cases
- Experience with PLG or product-led + sales hybrid
- Experience with marketing automation and attribution infrastructure
- High ownership and grit; operates like a function founder
- Sharp written communication for briefs, leadership pitches, and copy
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The Company
What We Do
Softr is an AI-native no-code platform that enables business teams to build custom portals, internal tools, and operational systems in minutes. By describing their needs to an AI Co-Builder, users can instantly create fully-functional apps with connected databases and business logic, empowering anyone to create the software tools they need without requiring engineers or designers.
