The Role
The Head of Demand Generation/Growth will be responsible for pipeline generation and scaling growth at Unstructured, leading multi-channel demand programs and building a high-performing team. They will also develop growth strategies and support product marketing initiatives while directly contributing to revenue goals.
Summary Generated by Built In
Unstructured is defining the standard for enterprise data transformation in the age of LLMs and generative AI. In just two years, we’ve raised over $65M from world-class investors, including Menlo Ventures, Bain Capital, Databricks, NVIDIA, Microsoft, and IBM.
Our open-source toolkit has been downloaded 52M+ times and is used by 65,000+ companies, including nearly half of the Fortune 500. We power production AI workflows across commercial and federal sectors, transforming PDFs, HTML, Word docs, images, emails, and more into AI-ready data pipelines that scale.
We’re not just building tools, we’re building the backbone of generative AI and the infrastructure that unlocks intelligence across industries.
Location(s) Preferred: San Francisco, San Jose, Sacramento and Seattle
The Opportunity
We are hiring a hands-on Head of Demand Generation / Growth leader to own pipeline generation and scale Unstructured’s growth engine.
This leader has built demand at the ~$10–30M ARR stage and has seen scale to $75M+ ARR in a high-velocity B2B SaaS environment. They will design and execute Unstructured’s end-to-end demand strategy, establish the operating foundation, and build a high-performing team to support our next phase of growth.
What You’ll Own
Demand Generation & Pipeline
Full ownership of pipeline generation for Unstructured’s sales organization, with clear targets and accountability
Design, execute, and scale multi-channel demand programs across paid, organic, content, events, ABM, outbound support, and PLG-adjacent motions (where applicable)
Build programs that support complex, enterprise sales cycles and large deal sizes
Partner tightly with Sales leadership on ICP definition, segmentation, messaging, and pipeline goals
Growth Strategy & Execution
Build and own Unstructured’s growth roadmap
Establish attribution, reporting, and forecasting that the executive team and board can trust
Identify the highest-leverage channels for pipeline creation and double down on what works
Move quickly: test aggressively, iterate fast, and scale winning motions
Team Building & Operating Model
Hire and lead a high-performing Growth team
Define roles, operating cadence, and performance expectations
Lay the foundation for a scalable, world-class marketing organization
Product Marketing
Help define and articulate Unstructured’s value proposition for enterprise buyers
Develop messaging and narratives that resonate with both technical and business stakeholders
Support product launches, sales enablement, and category leadership
Over time, potentially assume broader Product Marketing ownership
Who You Are
Required Experience
Proven experience building demand generation at a $10–30M ARR B2B SaaS company
Exposure to scaling to at least $75M+ ARR (as a leader or key contributor)
Demonstrated success driving pipeline and revenue, not just brand or top-of-funnel metrics
Experience supporting enterprise sales motions with complex buying committees
Comfortable operating hands-on in fast-moving, ambiguous environments
Nice-to-Haves
Product marketing experience (positioning, messaging, launches, enablement)
Background in developer-focused, infrastructure, or highly technical products
Experience in AI, data, open-source, or platform companies
PLG or hybrid GTM experience
Experience with the following tools:
What Success Looks Like
Marketing becomes a reliable, material driver of the pipeline
Sales views Marketing as a true revenue partner
Clear, trusted reporting on pipeline contribution and growth efficiency
A high-performing growth team is built and scaling with the business
Why This Role Is Special
Greenfield opportunity to build Unstructured’s growth engine with full executive support
Direct ownership of the pipeline and growth outcomes
Ability to shape the future marketing organization — and the scope of your own role
Join a category-defining AI infrastructure company at a critical inflection point
Why You’ll Love It Here
You’ll be surrounded by smart, kind, low-ego people who genuinely enjoy building together. We invest in our team, with company offsites, best-in-tech swag, and the tools you need to do your best work, wherever you’re based.
The work itself is deeply meaningful. You’ll be at the center of some of the most exciting problems in AI today - tackling meaty, novel technical challenges that directly power real production systems used by thousands of companies, including nearly half of the Fortune 500.
We support you holistically, not just at work. From day one, medical, dental, and vision coverage (plus life and disability insurance), to unlimited PTO, flexible parental leave, 401(k) options, and competitive referral incentives, we want you focused on building, growing, and staying energized for the long haul.
Most importantly, we’re scaling fast. This is a chance to join early enough to build foundational technology, influence how we operate, and help shape the future of a company defining the next era of AI infrastructure.
If that sounds like your kind of team, we’d love to meet you.
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The Company
What We Do
At Unstructured, we're on a mission to give organizations access to all their data. We know the world runs on documents—from research reports and memos, to quarterly filings and plans of action. And yet, 80% of this information is trapped in inaccessible formats leading to inefficient decision-making and repetitive work. Until now.
Unstructured captures this unstructured data wherever it lives and transforms it into AI-friendly JSON files for companies who are eager to fold AI into their business.
