Head of Data

We Are Era is a European community economy company focused on community-led relevance. We decode what moves people through data and translate those insights into culturally resonant storytelling – across platforms, formats and markets.
With offices in Amsterdam, Antwerp, Berlin, Cologne, Münster, Paris, and Stockholm, our international team creates stories with impact and relevance, tailored to communities across all platforms.
It is no coincidence that We Are Era sees itself as the shortest route to every community and subculture. Our projects range from TV productions and fictional series to branded formats on platforms such as YouTube, Instagram, Twitch, and TikTok. We support and guide creators on their journey toward building their own personal brands. Our international team of 400 employees speaks every language – from mainstream to subculture, from the Fridays for Future movement to K-pop culture.

At We Are Era, we're building the next generation of AI-powered products for the creator economy. From creator intelligence and social media analytics to intelligent matching, recommendations and AI-driven insights, data is at the core of our product strategy and AI innovation.
As Head of Data, you'll have the opportunity to shape this journey by defining our data strategy and technical vision, growing our Data capability and enabling teams across the company to build scalable, AI-powered products at one of Europe's leading creator economy companies.

• Define and evolve our Data strategy together with the VP Tech & Data.
• Own and develop our data architecture, data platform and the data capabilities that power our AI products.
• Establish data governance, quality standards and a trusted single source of truth for reporting and analytics.
• Drive best practices across Data Engineering, Analytics and AI Engineering.
• Provide technical leadership for the design and evolution of modern AI solutions, including RAG pipelines, vector databases, semantic search and LLM-powered applications.
• Build, mentor and grow a high-performing Data team.
• Support hiring, onboarding and professional development initiatives.
• Partner with Product, Engineering and business stakeholders to translate business needs into scalable data capabilities.
• Enable self-service analytics and AI-powered access to insights across the organization.
• Act as a trusted advisor and sparring partner to the VP Tech & Data.

• Experience in Data Engineering, Analytics Engineering, Data Architecture, AI Engineering or a related field.
• Proven experience designing and scaling modern cloud data platforms.
• Experience with modern cloud data stacks (e.g. Snowflake, dbt, BigQuery or similar) and BI platforms is a plus.
• Previous leadership experience through team management, mentoring, project leadership or technical ownership.
• Strong understanding of Data Architecture, Data Modeling, Data Governance and modern AI technologies.
• Hands-on experience with, or a strong interest in, LLMs, RAG, vector databases and AI-driven products.
• Experience in digital media, the creator economy, influencer marketing, social media analytics or marketing technology is highly desirable.
• Fluent English; German is a plus.

What Makes You Successful

• Strategic thinker with a strong systems mindset.
• Pragmatic, hands-on and execution-oriented.
• Comfortable making decisions and creating clarity in ambiguous environments.
• Able to communicate complex technical topics in a simple and business-friendly way.
• Strong relationship builder who earns trust across technical and business teams.
• Curious about emerging technologies and passionate about AI innovation.