Head of Customer Support (iGaming)

Posted 3 Hours Ago
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Beograd, Grad Beograd, Centralna Srbija, SRB
In-Office
Senior level
Agency • Professional Services
The Role
Owns the full 24/7 customer support function in Serbia, including team leaders, agents, QA, scheduling, performance, processes, and governance. The role requires cross-functional collaboration across payments, risk, VIP, CRM, product, legal, and compliance. Responsibilities include managing KYC, AML, responsible gaming, escalations, complaints, AI-driven conversation analysis and automation, KPI reporting, systems evaluation, recruitment, training, coaching, and leadership accountability. Travel to Cyprus for management meetings is required.
Summary Generated by Built In

Head of Customer Support-iGaming

WorkaNova is a BPO customer experience specialist, delivering exceptional customer care, sales, technical support, and back-office services to companies globally. Our expertise is focused on several different industry sectors such as Fintech, iGaming, and e-commerce industries, supporting more than 10+ languages.

We are looking for a senior Head of Customer Support, not a conventional CS Manager or strong Team Leader. The person will own the complete Customer Support function, manage the existing team leaders and agents in Serbia.

The ideal candidate must demonstrate:
  • Proven ownership of a substantial 24/7 Customer Support operation, preferably within iGaming.
  • Experience managing team leaders, QA, scheduling, performance and multi-brand support—not only managing agents directly.
  • Strong leadership presence and the ability to stabilize, develop and hold an existing management team accountable.
  • A highly structured and process-driven approach, including building SOPs, decision trees, escalation flows, knowledge bases and governance controls.
  • Ownership of QA methodology: scorecards, sampling, critical failures, coaching, retraining and measurable follow-up.
  • Strong critical thinking and the ability to identify systemic flaws, operational gaps and risks before they become incidents.
  • Experience working across CS, Payments, Risk/Fraud, VIP, CRM, Product, Technical, Legal and Compliance.
  • Good understanding of KYC, AML, Responsible Gaming, withdrawals, account restrictions, bonus abuse, complaints and sensitive player escalations.

Requirements
  • Strong judgment regarding player-facing communication. One incorrect response can create significant legal, regulatory, PSP, reputational or commercial exposure, particularly in markets where the brand does not hold a local licence.
  • The confidence to challenge unsafe instructions from VIP, Payments or other managers and escalate material risks immediately.
  • Ability to contribute beyond CS and take responsibility as a member of the company’s leadership structure.
  • Data-driven management with clear KPIs, dashboards, root-cause analysis and evidence-based decisions.
  • Proven experience implementing AI and automation at a meaningful operational level—not simply using ChatGPT.
  • Ability to use AI for large-scale conversation analysis, automated QA, sentiment and risk detection, contact-reason classification, knowledge-base optimization, chatbot/self-service development and identification of problematic agent wording.
  • Understanding of AI governance, including accuracy testing, human review, access controls, sensitive-data protection, version control and prevention of unsafe automated responses.
  • Ability to assess existing systems such as Freshdesk objectively and recommend configuration, integration or replacement only after producing a clear operational and financial business case.
  • Strong people-management skills: recruitment, onboarding, training, coaching, performance improvement and disciplinary management.
  • Comfortable working from Serbia and travelling to Cyprus for management and leadership meetings.


Benefits
  • Competitive salary with attractive commission structure​
  • Top tier training provided by industry leading experts
  • Opportunity to grow within a fast-expanding international company
  • Positive and supportive team environment
  • Comfortable office space in central Belgrade
  • ​Private healthcare plan
  • Happy hour


Skills Required

  • Proven ownership of a substantial 24/7 customer support operation, preferably within iGaming
  • Experience managing team leaders, QA, scheduling, performance, and multi-brand support
  • Strong leadership presence and ability to stabilize, develop, and hold management teams accountable
  • Structured, process-driven approach including SOPs, decision trees, escalation flows, knowledge bases, and governance controls
  • Ownership of QA methodology, including scorecards, sampling, critical failures, coaching, retraining, and measurable follow-up
  • Strong critical thinking and ability to identify systemic flaws, operational gaps, and risks
  • Experience working across customer support, payments, risk/fraud, VIP, CRM, product, technical, legal, and compliance functions
  • Understanding of KYC, AML, responsible gaming, withdrawals, account restrictions, bonus abuse, complaints, and sensitive player escalations
  • Strong judgment regarding player-facing communication and regulatory, legal, PSP, reputational, and commercial exposure
  • Ability to challenge unsafe instructions and escalate material risks
  • Ability to contribute as a member of the company leadership structure
  • Data-driven management using KPIs, dashboards, root-cause analysis, and evidence-based decisions
  • Proven experience implementing AI and automation at meaningful operational scale
  • Ability to use AI for conversation analysis, automated QA, sentiment and risk detection, reason classification, knowledge-base optimization, chatbot development, and agent wording analysis
  • Understanding of AI governance, accuracy testing, human review, access controls, sensitive-data protection, version control, and unsafe-response prevention
  • Ability to assess Freshdesk and recommend configuration, integration, or replacement using an operational and financial business case
  • Strong people-management skills covering recruitment, onboarding, training, coaching, performance improvement, and disciplinary management
  • Ability to work from Serbia and travel to Cyprus for management and leadership meetings
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The Company
69 Employees
Year Founded: 2014

What We Do

WorkaNova is a global business-process-outsourcing (BPO) and customer-experience specialist serving iGaming operators and other companies. It provides multilingual live-chat, email and ticket support, second-line support, quality assurance, VIP player support, sales, technical support, and back-office services. The company builds dedicated teams, manages service levels and reporting, and supports partners across international markets and multiple time zones.

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