Head of Customer Marketing & Advocacy - J.P. Morgan Payments

Job Description
At J.P. Morgan our strongest advocates are our customers. They have used our products and solutions to move their business forward, transform their company, and better serve their consumers.
As Executive Director, Head of Customer Marketing & Advocacy on the Payments Marketing team, you will have the opportunity to define, develop, and lead how our Payments business engages customers to bring customer marketing and advocacy programs to life. As a leader within the Payments marketing team, you will be responsible for building and championing the CMA discipline, identifying opportunities, nurturing client relationships, developing content, and orchestrating multi-channel campaigns that deliver tangible value to our clients while providing proof points for J.P. Morgan Payments products and solutions. You will have a proven track record building and leading a department that delivers impactful customer marketing and advocacy programs from client engagement to sales deployment to measurement.
Job responsibilities

• Develop and execute global customer marketing and advocacy strategy, annual marketing plans and tactics, owned platforms and programs, and measurement framework.
• Lead the development of storytelling and strategic plans for customer marketing engagements and campaigns, ensuring they are aligned with product and sales objectives.
• Oversee the execution of the customer marketing and advocacy programs; collaborate with cross-functional teams (PR, product marketing, sales teams, events, relationship management, etc.) to drive the planning and execution of opportunities.
• Build and lead a team of customer marketers and agency resources in developing and delivering against the marketing plan and budgets.
• Lead the customer marketing operating model and process, ensuring key stakeholder alignment and that the various marketing functions properly and effectively execute in a collaborative way for the highest ROI.
• Develop and evolve repeatable processes, executional roadmaps, best practices, and playbooks for customer marketing and advocacy.
• Track and manage marketing budgets and build business cases for growth initiatives.
• Foster a high level of collaboration across the firm to align and execute product strategies, ways of working, and global delivery.
• Build and grow relationships with product, product marketing, sales, relationship management, and marketing partners; integrate client engagement opportunities within existing workstreams and processes.

Required qualifications, capabilities, and skills

• 10+ years of relevant customer marketing and advocacy experience.
• Experience leading and developing high-performing teams with mixed experience levels and skill sets.
• Proven experience building and executing impactful, innovative, and multidimensional customer marketing campaigns.
• Experience marketing and managing technology and/or financial products.
• Strong expertise in full-funnel customer marketing, with a track record of understanding customer motivations, influencing strategy and positioning, building marketing and advocacy programs, and delivering strategic go-to-market plans.
• Proven ability to lead, influence, and align across cross-functional teams while interacting with multiple stakeholders.
• Understanding of industry and competitor trends to spark fresh ideas and drive cutting-edge concept development in a changing marketplace.
• Experience in content development and creation, including developing creative briefs, reviewing proposals, and overseeing production.
• Proven end-to-end project management with the ability to organize, prioritize, and manage multiple priorities in a fast-paced environment.
• Highly creative, bringing a diverse perspective that makes marketing concepts stand out.
• Able to translate core business strategies into actionable initiatives.

Preferred qualifications, capabilities, and skills

• Bachelor's degree in Marketing, Communications, or other related degree. MBA preferred.
• Experience working with or on major global brands.

About Us
JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans
About the Team
J.P. Morgan's Commercial & Investment Bank is a global leader across banking, markets, securities services and payments. Corporations, governments and institutions throughout the world entrust us with their business in more than 100 countries. The Commercial & Investment Bank provides strategic advice, raises capital, manages risk and extends liquidity in markets around the world.