Head of Customer Education Content

Your new adventure:

• Define the overarching content strategy for Customer Education to drive product adoption and accelerate marketing funnel from acquisition, conversion and retention
• Drive scaling of content generation across the ecosystem of content including academy certifications, video tutorials, webinars and knowledge base using AI tools and vendors
• Own the full lifecycle of all content assets, including Pipedrive Academy, Certifications, and structured learning paths
• Scheduling, content creation, promotion, and delivery of live/on-demand webinars
• Produce short, engaging instructional videos for product features and workflows
• Maintain knowledge base/help center by high-quality, easy-to-find articles and documentation
• Establish KPIs and metrics for all content (e.g., consumption rates, time-to-value, impact on support ticket deflection, certification completion) and use data to iterate and optimize the content roadmap
• Partner closely with Product Marketing, Product Management, Support, and Global Sales Enablement to ensure content accuracy, consistency, and timely launch alongside product updates
• Directly manage a team of 5-7 Customer Education Managers and Specialists
• Foster a culture of excellence, continuous improvement, and customer-centricity, provide coaching, set performance goals, and facilitate professional growth for team members
• Efficiently manage team bandwidth, resources, and budget to meet ambitious content production goals
• Establish and refine scalable processes for content development, review, localization, and maintenance to ensure high quality and consistency across all channels

Does this sound like you?

• 7+ years of experience in a Content Strategy, Customer Education, preferably within a SaaS or B2B technology environment
• 3+ years of demonstrated success in managing and mentoring a team of content creators, instructional designers, or technical writers
• Experience using AI tools to generate and scale content
• Deep understanding of adult learning principles and instructional design methodologies (ADDIE, SAM, etc.)
• Proven ability to use data and analytics (e.g., Google Analytics, LMS reporting) to drive content strategy and demonstrate ROI
• Excellent communication, writing, and presentation skills with an ability to translate complex technical concepts into clear, engaging, and digestible content
• Experience with Learning Management Systems (LMS) and Knowledge Base platforms
• Familiarity with sales processes and CRM tools is a plus
• Experience managing content localization workflows is a plus

Why Pipedrive?

• People-first culture - Be part of a team that values authenticity, champions collaboration, and supports each other—no egos, just teamwork. Work alongside top talent from around the world in an inclusive space where different perspectives fuel our best ideas. Everyone is welcome
• Unlock potential – Push boundaries, take ownership, and experiment with the latest technologies as we enhance our AI First Vision. We empower bold ideas that drive real change
• We’ve got you – Your well-being matters. Enjoy flexible hours, wellness perks and SWAG. Think performance-based bonuses, 28 paid leave days, well-being days, compassionate leave, and even pawternal leave—because we take care of ourselves and our people
• Grow with us – Whether through mentorship, coaching, or internal mobility, we invest in helping you unlock your potential. Open, honest feedback and clear communication are at our core. We grow together through trust and accountability
• Packed with purpose – Help 100,000+ small and medium-sized businesses grow and succeed while doing meaningful, customer-driven work


Based on this role's access to certain data, Pipedrive might conduct a pre-employment background investigation in conjunction with your application for employment with our company.  Such data will be handled in accordance with Pipedrive's Privacy Policy for Recruitment.


Pipedrive is an equal opportunity employer. We encourage diversity in the workplace regardless of age, gender, race, religion, disability, sexual orientation, gender identity or veteran status.


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