About the role:
We’re looking for a Head of CRO who is obsessed with conversions, user behavior, and revenue per visitor. You’ll be our go-to for running rigorous CRO and Landing Page experiments across our portfolio of 80+ e-commerce brands and building high-converting, no-code landing pages using tools like PageDeck or similar.
You’ll own the full CRO lifecycle, from hypotheses to A/B testing, to implementation and insights. You’ll work closely with our performance marketers, creative strategists, and brand owners to extract every possible dollar from existing traffic.
About BM Digital
BM Digital is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary tech, including:
- A creator marketplace managing over 80,000 influencer partnerships monthly
- An AI-powered platform to streamline discovery, outreach, and whitelisting
- Proven playbooks in influencer marketing, paid media, performance creative, and CRO
We're trusted by 100+ high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 90+ growth operators, analysts, and creatives manages over $300M in annual media spend and drives meaningful bottom-line impact for our partners.
BM Digital is not just an agency. We're a scalable growth platform with a strong performance guarantee, a track record of results, and a culture built for A-players.
Responsibilities:
- Run and analyze CRO tests across internal and external DTC brands, focusing on metrics like CVR, AOV, bounce rate, and revenue per session.
- Build landing pages using no-code tools (e.g. PageDeck) that convert like crazy.
- Develop experiment roadmaps and testing hypotheses based on data and user behavior (heatmaps, GA4, Hotjar, etc).
- Audit existing landing pages and checkouts for friction points, design flaws, and UX gaps.
- Collaborate with media buyers and creative strategists to match funnels with ad angles, hooks, and offers.
- Document and share learnings across accounts to create a compounding impact on our entire portfolio.
- Benchmark and reverse-engineer best-in-class e-commerce funnels and bring innovation to our brands.
Ideal candidate profile
- 3–5+ years of CRO experience in a high-growth eCommerce or performance marketing environment
- Fluent in no-code tools
- Deep understanding of user psychology, funnel mechanics, and mobile-first UX
- Strong analytical skills - comfortable reading and interpreting data from GA4, Shopify, Meta, and heatmap tools
- Exceptional communication and documentation skills
- A testing mindset: you love running experiments and figuring out what actually works
- Comfortable working across multiple accounts at once (we move fast)
Compensation:
$100K-$350K USD total compensation annually, depending on location. This includes base, performance bonus, and equity package
Location:
All of our team is working completely remotely. We’ll make sure your working experience is as comfortable as possible.
Top Skills
What We Do
BM Digital is the leading digital marketing firm. Our mission is to inspire people and brands to make an impact by using creativity, media, and innovation. We believe that the best way to achieve that is by fostering a community of inclusion, where every employee has a chance to become their best creative and professional self. We are founders & operators that have built unicorns and multiple 9 figure businesses. We help build and scale e-commerce companies, frequently buying equity stakes and/or providing working capital. We manage US$100M+ in annual digital marketing spend across the portfolio, driving well into 9 figures in revenue - profitably. We work with celebrities like Cardi B, Justin Bieber, Snoop Dog, Messi, Vanessa Hudgens and many more, to tens of thousands of micro-influencers and content creators on all major platforms. BM Digital has headquarters in San Francisco, and global offices in New York, London, and Hong Kong.
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