მომხმარებელთა შენარჩუნებისა და ზრდის ხელმძღვანელი / Head of CRM & Growth

THE COMPANY.

At Setanta Sports, we connect fans with the games they love. We operate across 14 CEE countries, bringing major sports tournaments to our audience. With our OTT platform, we make it easy for fans to stream sports content on any device.

We love a good win, but we never forget we're a team. We root for each other, use data to make our big moves, and are always looking for ways to level up. We put a lot of energy into bringing the best sports content to the world, but we also go out of our way to keep things fun and protect the culture we've built.

As a Head of CRM & Growth, your mission will be to drive customer growth through data-driven marketing strategies, optimize the full customer lifecycle, and develop scalable initiatives that improve user acquisition, engagement, and retention while supporting the company’s long-term business goals.

WHAT YOU WILL DO.

• Develop and manage the overall digital marketing strategy;

• Drive user acquisition and contribute to business growth through marketing performance (Acquisition & Growth);

• Oversee and optimize the end-to-end customer lifecycle from a marketing and communication perspective;

• Lead initiatives to improve customer retention and reduce churn (Retention & Churn Management);

• Analyze marketing performance and ensure continuous optimization of campaign effectiveness (Performance & Analytics);

• Collaborate closely with internal teams and external partners.

WHAT WE ARE LOOKING FOR.

• Provide strategic direction and execution oversight of marketing campaigns;

• Define and guide the development of digital communication channels and formats, including testing strategies and processes;

• Strategically allocate and monitor the effectiveness of the marketing budget;

• Define A/B testing strategies for advertising messaging and creatives, and evaluate performance outcomes;

• Lead initiatives to improve key performance metrics such as app downloads, registrations, and conversion rates

• Design and optimize the full customer journey from a lifecycle perspective;

• Oversee the development and optimization of automated and trigger-based communication systems (push notifications, email, in-app messaging);

• Guide the planning and optimization of reactivation campaigns for inactive users;

• Develop and lead the implementation of churn reduction strategies;

• Monitor and analyze key marketing KPIs (CAC, Conversion Rate, ROAS, etc.);

• Evaluate campaign performance and generate actionable insights to inform strategic decisions.

WHY JOIN US?

We have a great culture and friendly atmosphere, with lots of activities and support. Enjoy flexible vacation time, work from home options, and comprehensive insurance. We offer courses and development programs to help you grow.

Join our supportive, fun, and passionate team that's changing the game in sports entertainment!

- Working Schedule: Standard (Monday - Friday, 11:00-19:00)

- Office Location: Stamba Hotel (14 M. Kostava street)

Application deadline: 20 November, 2026.

If you don't progress to the resume selection stage, the hiring team will keep your application for upcoming openings and connect with you when appropriate.

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