Head of Creatives

Posted One Month Ago
Be an Early Applicant
Hiring Remotely in Taguig, PHL
In-Office or Remote
Senior level
Agency • Information Technology • Professional Services • Manufacturing
The Role
Leads creative strategy for recurring, promotional, and seasonal campaigns. Develops campaign themes and toolkits, directs design, editing, and copy teams, maintains consistent messaging across TV, digital, email, social, print, and checkout, and reviews performance to improve future creative cycles. Requires strong direct-response marketing expertise, commercial offer instincts, multichannel leadership, and hands-on execution in a lean team.
Summary Generated by Built In

Looking to take your career to the next level? Then this role is for you!

Join Outsourcey and be part of our mission to revolutionize global talent expansion! We connect businesses with dedicated full-time teams in the Philippines, offering cost-efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support, let's shape the future of work together!

Profile Requirements:

  • 8+ years in creative leadership with a strong direct response or performance marketing background
  • A portfolio of campaigns with measurable sales results across TV, digital, email, social, and print
  • Experience briefing and directing across multiple channels and markets simultaneously
  • Sharp offer instincts and a clear point of view on what drives purchase decisions
  • Comfortable working hands-on in a lean team, managing briefs and feedback daily

Core responsibilities:

  • Create the overarching campaign theme for each 12 week cycle, major sale period, and always-on activity
  • Translate each theme into a campaign toolkit including key visual, messaging hierarchy, offer treatment, and channel guidelines
  • Brief and creatively direct the design, editing, and copy team and approve work before it ships
  • Keep the offer front and centre in every asset while protecting an elevated, on-brand look
  • Plan tentpole campaigns such as Black Friday and Christmas gifting well ahead of schedule
  • Ensure every channel tells one consistent story from the TV ad through to the checkout
  • Review campaign performance and feed learnings into the next creative cycle

Benefits: Competitive salary Opportunity to shape the HR function of a rapidly growing BPO. Work closely with a team of industry leaders who have successfully scaled BPOs in the past. Career growth and development opportunities.

Please attach your CV and we will be in touch for a confidential chat. Let's do great things together!

This is a remote position.

Skills Required

  • 8+ years of experience in creative leadership
  • Strong direct response or performance marketing background
  • Portfolio demonstrating campaigns with measurable sales results across TV, digital, email, social, and print
  • Experience briefing and directing creative work across multiple channels and markets simultaneously
  • Strong understanding of offers and purchase decision drivers
  • Comfort working hands-on in a lean team and managing briefs and daily feedback
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The Company
HQ: Taguig
Year Founded: 2024

What We Do

Outsourcey is a premier remote staffing agency that connects businesses with exceptional offshore talent, offering flexible staffing solutions without long-term contracts to facilitate significant cost savings.

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