The Role
Lead the creative strategy for paid traffic performance, develop marketing strategies, manage a creative team, and drive initiatives for high-growth products.
Summary Generated by Built In
We are looking for a Head of Creative Marketing to join United Tech and take full ownership of the creative strategy behind our paid traffic performance. This role is your chance to make a direct impact on high-growth products in a highly competitive niche (US/UK/CA/AU markets), where every idea and decision truly matters. You will be responsible for developing and executing a creative marketing strategy, leading the full production process from concept to final asset, and building a strong creative team from the ground up. Expect the freedom to drive bold initiatives, make independent decisions, and influence key business results, all in a fast-paced, bureaucracy-free environment
About the product: We operate in the fast-growing social networking space that’s transforming how people connect online in a live-streaming segment that is growing by over 21% annually. We build products that combine streaming, video content, interactivity, and communities, with a focus on the global market. One of our flagship products is an ad-free international streaming platform where users engage in real time through video chats and live broadcasts. But that’s just part of our ecosystem, we’re also developing other products within the niche, each with its own mechanics, audience, and monetization model. Our team tackles complex analytics, AI solutions, personalization, and the scaling of high-load systems. If you’re passionate about shaping the future of social networking, we’d love to have you on board!
In this role, you will
- Deliver ad creative concepts and iterations that align with key KPIs for multiple products
- Support and improve the creative production pipeline in close collaboration with User Acquisition Managers
- Manage and grow the Creative Marketing team, including Designers and Creative Marketing Lead
- Plan and coordinate team workflows to ensure timely and effective output
- Track and report on the performance of creatives and team members
- Set up and maintain efficient creative marketing processes
- Develop and refine a testing methodology for ad creatives to improve performance and scalability
- Motivate the team through regular meetings, feedback sessions, and performance checkpoints
It’s all about you
- 1+ year of experience as Head of Creative Marketing Department
- Basic understanding of User Acquisition and Performance Marketing
- Proven experience in generating and developing creative concepts
- Solid workload management and deadline adherence
- Hands-on experience with creative testing approaches
- Strong leadership and team motivation skills
- Strategic thinking with focus on achieving product KPIs
- Excellent communication and presentation skills
- English level B2+
- Team-oriented mindset and strong communication skills
- Experience with video chat or live-streaming products
Would be a plus:
What we offer
- Care and support:
- 20 paid vacation days, 15 sick days, and 6 additional days off for family events
- 100% medical insurance coverage
- Sports and equipment reimbursement
- Team building events, corporate gifts, and stylish merch
- Financial and legal support
- Position retention and support for those who join the Armed Forces of Ukraine
- Participation in social initiatives supporting Ukraine
- Comfortable working environment:
- Work from our Kyiv hub or remotely with a flexible schedule
- Modern equipment or depreciation of your own tools
- Investment in your future:
- Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche
- 70% of our heads and leads have grown into their roles here – so can you!
- Performance-oriented reviews and Individual Development Plans (IDPs)
- Reimbursement for professional courses and English classes
- Corporate library, book club, and knowledge-sharing events
Hiring process
- Intro call
- Technical Interview
- Test Task (optional)
- Final Interview
- Reference check
- Offer
Top Skills
Creative Marketing
Creative Testing
Performance Marketing
User Acquisition
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The Company
What We Do
United Tech is a Ukrainian product IT company that develops its own mobile and web products in the social networking niche. Our brands are growing rapidly and attracting leading positions in their categories, influencing modern approaches to development and ambitious goals of our teams. For almost 5 years, United Tech team has been creating applications that are used by millions of users around the world. Our products’ primary market is Tier-1 region, including but not limited to USA, UK, Canada and leading European countries. Niches that cover our expertise: - social networking; - big data & analytics; - performance marketing; - payment solutions; - mobile apps.
