Head of Corporate Marketing

ROLLER is not your average software-as-a-service company. With a global presence in over 30 countries, we're here to bring some excitement to the leisure and attractions industry and make a difference! Our mission is to help businesses operate smoothly and create fun and memorable guest experiences by providing seamless ticketing, point-of-sale, self-serve kiosks, memberships and digital waiver processes.

But here's the best part: our team. We're a group of 250+ highly passionate, enthusiastic, and down-to-earth professionals located all around the world who are all working together to build something truly remarkable. We're aiming high and believe that the possibilities are endless. As we continue to grow globally, we're excited to write our success story and have fun along the way.

We genuinely love what we do, and we're looking for like-minded people to join us on this amazing journey. If you're ready to be part of a dynamic team and make a real impact, come aboard, and let's create some unforgettable experiences together at ROLLER!

The Head of Corporate Marketing will define, elevate, and communicate ROLLER’s brand story globally. You will lead the teams responsible for brand communications, content, and creative, driving awareness, trust, and emotional connection with our customers. This role serves as the guardian of ROLLER’s narrative, ensuring the brand is consistently represented across all touchpoints, internal and external, while evolving how we show up in the market as a leader in guest experience technology.

This is a pivotal leadership position that sits at the intersection of brand, communications, and creative, blending strategy and execution to build a powerful, enduring corporate identity.

Leadership & Team Management

• Lead and mentor the Content, Creative, and Communications teams, fostering collaboration, accountability, and professional growth.
• Partner closely with the Directors of Brand Design and Content to uphold ROLLER’s visual identity, tone of voice, and storytelling standards across all touchpoints.
• Collaborate with cross functional leaders (Product Marketing, Demand Generation, HR, Sales, and Customer Success) to ensure the brand narrative aligns with company culture and go to market priorities

Brand & Narrative Development

• Define and evolve ROLLER’s corporate brand story rooted in emotional connection and ensure it’s reflected across all campaigns and communications.
• Lead integrated brand campaigns that build equity, awareness, and trust globally.
• Drive a consistent and authentic brand identity and corporate narrative that captures “who we are, what we stand for, and why we exist.”

Creative Operations & Agency Management 

• Partner with the Director of Brand Design to manage visual identity and brand guidelines in order to drive consistency across all external touch points.
• Oversee creative output, freelancers, and other external agencies to scale brand impact without compromising quality.
• Establish templates and creative systems that empower other teams to produce assets independently while maintaining brand integrity.

Content, External Communications & PR

• Partner with the Director of Brand Content to shape the content strategy and editorial calendar, delivering thought leadership, customer stories, and demand driving narratives with a channel first mindset.
• Build and manage ROLLER’s PR and communications function, including media relations, proactive pitching, bylines, awards, executive thought leadership, and trend jacking.
• Oversee employee brand reputation management (across Glassdoor, social media, etc).
• Build and secure SLT alignment on a crisis comms plan that enables swift, effective brand protection during critical incidents. 

Internal Communications

• Partner with the CHRO and Chief of Staffs to design and execute internal communications that keep employees informed, inspired, and connected to ROLLER’s mission and values.

Measurement & Impact

• Define and report on key brand and communications KPIs including awareness, sentiment, engagement, share of voice, and media coverage to demonstrate measurable impact on business outcomes.

• 10+ years of experience in brand, communications, or corporate marketing, ideally within technology, SaaS, or experience driven industries.
• Proven success in defining and executing brand or narrative refreshes and leading rebrand initiatives.
• Experience working in house, ideally in Series B or C growth stage companies that balance quality with scrappiness.
• Strong track record managing and mentoring multi disciplinary marketing teams.
• Background in developing or managing integrated communications and PR programs.
• Strong creative sensibility combined with strategic marketing acumen.
• Excellent stakeholder management and executive communication skills.
• Deep storytelling ability and the capacity to articulate complex ideas simply and emotionally.
• Passion for creating meaningful connections between brands and audiences.
• Comfortable working in a dynamic, fast growing, and collaborative environment.

• You get to work on a category-leading product that customers love in a fun, high-growth industry- check our Capterra and G2 reviews.
• 4 Weeks of Annual Leave and 4 ROLLER Recharge days per year (that is 4 additional days of leave that we all take off together as a team to rest and recuperate) 
• Engage in our ‘Vibe Tribe’ - led by our team members; you can contribute to company-wide initiatives directly. Regular events and social activities, fundraising & cause-related campaigns... you name it. We're willing to make it happen!
• Team member Assistance Program to proactively support our team's health and wellbeing - access to coaching, education modules, weekly webinars, and more.
• 16 weeks paid Parental Leave for primary carers and 4 weeks paid Parental Leave for secondary carers
• Highly flexible work environment with an All Access pass to WeWork depending on your location
• Work with a driven, fun, and switched-on team that likes to raise the bar in all we do.
• Individual learning & development budget plus genuine career growth opportunities as we continue to expand!

1. Initial call with our Talent Acquisition Manager
   You’ll have an initial call with our Talent Acquisition Manager to chat through some of your experience to date, salary expectations and you can check off any initial questions you might have.
2. Interview with the Hiring Manager
   You will get to meet with our VP of Marketing to learn more about the role & ROLLER whilst also talking through your experience in more detail.
3. Loop Interviews
   This is where you will get to meet our wider ROLLER team to do a ‘vibe check’ on us to make sure our culture & vibe meet what you are looking for!
4. Offer
   If all lights are green and the fit feels right, we’ll conduct reference checks and you'll receive an offer to join!