What you'll do
- Develop and execute a compelling organic content strategy with a primary focus on social video (YouTube, Instagram, TikTok) while incorporating editorial storytelling.
- Lead a high-performing content team, fostering a culture of creativity, collaboration, and innovation.
- Stay culturally connected across music, entertainment, and broader creative industries to ensure Sofar remains at the forefront of conversation.
- Be hands-on and lead by example—whether it's ideating new formats, directing a shoot, or optimizing content for engagement.
- Experiment with new content formats, trends, and storytelling approaches** to continuously evolve Sofar’s presence and audience impact.
- Oversee production of content that brings the Sofar Sounds experience to life, including artist performances, behind-the-scenes stories, and community-driven narratives.
- Develop a commercially-minded content strategy, creating brand-aligned partnership opportunities that drive revenue while maintaining authenticity.
- Work cross-functionally with marketing, partnerships, and city teams to ensure content supports broader business objectives.
- Maintain an organized and efficient content operation, managing workflows, budgets, and timelines effectively.
Who you are
- A creative visionary with a deep passion for storytelling, social content, and audience growth.
- A cultural insider with a pulse on trends in music, entertainment, and digital media.
- An experienced leader with a track record of managing content teams and driving impactful content strategies.
- A hands-on doer—someone who isn’t afraid to roll up their sleeves and get in the trenches with the team.
- A strategic thinker with an experimental mindset, constantly testing and iterating to drive results.
- A commercially savvy creator, able to craft compelling branded content opportunities without compromising Sofar’s identity.
- Highly organized and detail-oriented, with the ability to manage multiple projects and priorities simultaneously.
Preferred experience
- 7+ years of experience in content strategy, video production, or social media, ideally within the music, entertainment, or media industry.
- Proven track record of growing audiences and engagement across social platforms.
- Experience developing and executing branded content partnerships.
- Strong understanding of video production, editing, and storytelling best practices.
- Familiarity with analytics tools to measure content performance and optimize strategy.
Why join Sofar Sounds?
- Work with a passionate, mission-driven team that’s redefining the live music experience.
- Be at the intersection of music, creativity, and community, shaping the way audiences connect with artists.
- Have the opportunity to experiment, innovate, and push boundaries in content and storytelling.
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What We Do
Sofar Sounds reimagines the live event experience through curated, secret performances in more than 400 cities around the world.
Cofounded in London in 2009 by Rafe Offer and Rocky Start, Sofar brings guests and artists together in unique locations, without the distractions that plague other live events. Sofar shows begin as a secret: guests sign on for three unnamed performances at undisclosed locations, hosted by community members in everyday spaces — from living rooms and rooftops, to retail stores. Through the transformation of these spaces into captivating venues, Sofar serves as a platform for artists to connect with engaged audiences in cities around the world. Sofar invites guests to discover new artists, spaces, people, neighborhoods and cities, whether at home or abroad, creating an inclusive and accessible global community where people make genuine connections. To learn more about Sofar Sounds check us out at www.sofarsounds.com or follow the conversation on social media at @sofarsounds or using #sofarsounds.
Need a little more? Check this out: https://www.youtube.com/watch?v=qnjsN2NOl3k
