Head of Content

About the role:

We’ve built a large, highly engaged technical audience through authentic, high-quality content. As our product lineup grows and our target audience expands, our storytelling needs to evolve alongside them.
 
We’re looking for a Head of Content who can build on our success, continuing to engage engineers while helping manufacturing executives understand how Lumafield can transform their businesses.
 
As Head of Content, you’ll run our editorial program and guide the development of our brand. You’ll manage a team that includes video and social media, and you’ll be the company’s main in-house writer.
 
You should enjoy both developing an ambitious creative idea and doing the work that gets it published: interviewing an engineer, rewriting an opening paragraph, giving feedback on an edit, reviewing performance data, and thinking creatively about our website.
 
 
 

What you'll do:

• Our editorial strategy. Decide which stories we should tell, who they’re for, and how they should reach those audiences. Manage our owned properties including Scan of the Month, First Article, and the Go/No-Go podcast, and develop new formats when there’s a compelling reason to try them.
• Writing. Personally write and edit articles, customer stories, website copy, scripts, and executive editorials. Interview colleagues and customers, work with our technical experts to capture the right details, and publish work that people want to read.
• Our brand voice and creative standards. Maintain a distinctive, consistent voice for Lumafield. Help the team make thoughtful choices about how our brand looks, sounds, and behaves across channels.
• The content team. Manage two experienced, high-performing teammates. Set clear priorities, give specific creative feedback, and help talented people do their best work.
• New modes of storytelling. Build relationships with colleagues across engineering, product, and sales. Find opportunities to capture experiments, customer problems, and technical discoveries. Adapt those stories for engineers, business leaders, and broader audiences.
• The editorial program. Run an ambitious editorial calendar with clear owners, deadlines, and review processes. Balance recurring work with launches and new ideas, and manage outside partners and contributors when needed.
• Content performance. Analyze audience growth, engagement, and business contribution. Use analytics and feedback from sales and customers to improve what we make and how we distribute it.
• The website. Keep our website accurate, current, and consistent with the brand. Own its content and coordinate improvements with our web agency and internal colleagues.

About you:

• We’re looking for evidence of excellent writing, strong creative judgment, and effective management. Your experience might come from a technology company, publication, creative studio, or another environment where you helped a small team produce substantial work.
• Excellent writing. You have a portfolio with a clear voice, careful reporting, and the ability to explain difficult subjects.
• Creative instincts across formats. You can recognize a promising story and help a writer, producer, or social strategist bring it to life.
• Effective management. You’ve helped other creative people improve their work while giving them clear direction and appropriate autonomy.
• Strong project management. You can keep several projects moving, make tradeoffs, and get work finished.
• Technical curiosity. You ask good questions, learn quickly, and care about getting the details right.
• Comfort with analytics and publishing tools. You can evaluate performance, work in a content management system, and coordinate website work with an agency.