The Role
Lead and manage a team of content writers to develop multi-channel content aligned with marketing objectives. Oversee editorial planning, review and fact-check copy, create style guides and headlines, monitor performance via KPIs and dashboards, allocate research, and support brand tone and sales collateral.
Summary Generated by Built In
As a Head of Content, you will be responsible for leading and managing a team of Content Writers. You will be responsible for conducting thorough research on industry-related topics, generating ideas and creating content for our platforms, and contributing to our blogs.
Requirements
- Lead the Content Writing team and manage the team’s performance, productivity and quality;
- Ensure the team is aligned with the marketing objectives to develop the content plan across multiple channels as well as the brand's tone of voice in blogs, Platforms content and PR;
- Review, edit, verify and fact-check content pieces prepared by the team;
- Propose copy concepts and allocate research to team members to produce well-researched content for publication online and in print;
- Have an excellent understanding of numbers and leverage platform data to support the content created;
- Monitor content performance numerically through dashboard KPIs and qualitatively;
- Create compelling headlines and body copy that will capture the attention of the target audience;
- Create style guides to ensure content is consistent and clear;
- Set a strict & busy editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials by the Content Writing team;
- Assist the marketing team in developing the brand tone of voice in external and internal communication as well as sales kits content writing
Benefits
- A fast paced, high performing team.
- Comprehensive Health Insurance.
- Social Insurance.
- Rewards & Recognitions.
- Learning & Development opportunities.
Skills Required
- Lead the Content Writing team and manage team performance, productivity and quality
- Align team with marketing objectives to develop content plans across multiple channels and maintain brand tone of voice
- Review, edit, verify and fact-check content pieces prepared by the team
- Propose copy concepts and allocate research to team members to produce well-researched content
- Excellent understanding of numbers and ability to leverage platform data to support created content
- Monitor content performance numerically through dashboard KPIs and qualitatively
- Create compelling headlines and body copy to capture target audience attention
- Create style guides to ensure content consistency and clarity
- Set and manage a strict editorial calendar; collaborate to ensure timely delivery of materials
- Assist marketing in developing brand tone of voice for external/internal communications and sales kits
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The Company
What We Do
LeadInTop is a performance marketing agency based in the Middle East that specializes in websites, SEO, and social media marketing to help e-commerce businesses generate more leads and sales. Founded in 2017 as a pioneer in performance advertising, the company empowers e-commerce marketing and describes itself as the first leads supplier company in the Middle East, helping businesses be found on Google.
